tm_logo_Marketing

Title Management Enterprise provides marketing personnel with the ability to manage Marketing Plans, campaigns, specific projects, publicity and events. Budgets, scheduling and dedicated notes fields are used to provide detailed information to the organization about marketing and PR efforts and history. Content for marketing materials is gathered organically throughout the lifecycle of a title — originating at the best possible source at the most advantageous time. As content evolves from editorial proposals through production and launch meetings, title information and copy is continuously entered, reviewed, approved, and available in a single integrated system for use in marketing collateral.

The Many Faces of Marketing Copy and Data:

  • Marketing Collateral: Title Management includes integration with InDesign to provide the most efficient workflow to develop complex sales catalogs, tip sheets, flyers, and other promotional materials. Want an attractive specialty catalog for Frankfurt or London? Title Management can deliver!
  • Website Integration: Title Management can send marketing information and data directly to your website, serving as a built-in Content Management System and ensuring your customers have the most up-to-date information.
  • Metadata and Content Distribution: Through Firebrand’s Eloquence on Demand you can deliver this to over 500 international trading partners including Amazon, Apple, Baker & Taylor, Barnes & Noble, Google, Kobo, Ingram, Nielsen, Gardners, Booktopia, and TitlePage.

CallToAction_demo

Features

Core title information (title, ISBN, author, price, format, etc.)
Store all of your assets, including jacket Images, marketing resources, and more
Multiple internal and external notes, marketing copy, and description fields available
Quotes, testimonials, and awards
Sales positioning
Seasonal catalog copy and structural planning, with InDesign integration and change management
Sophisticated Marketing and Publicity Project Management, including marketing plans and campaigns, budgets and schedules, author tours and events
Complete contact database

Benefits

Take full advantage of all the resources in Title Management prepared for you by editorial, production and other departments
Improve quality and professionalism of in-house and external materials such as promotional materials, Tip Sheets, flyers, catalogs, Buy Sheets, and more
Substantially reduce catalog development time by using a flexible and automated publishing catalog workflow
Reduce freelance design costs by building catalogs in InDesign using preformatted templates
Streamline marketing project management through an industry best practices approach. Increase accountability to internal stakeholders and authors with marketing reports.

Click on any of the links below to learn more about Title Management:

Firebrand has provided a solid foundation to support the growth of our publishing operation. Before our implementation of Title Management, product information was spread throughout our organization. Title Management has centralized our product information, which has led to improved accuracy and communication across our company. Firebrand has also provided powerful tools for our marketing team, allowing us to communicate more effectively and efficiently with our trading partners through Eloquence. In addition to providing the infrastructure for our publishing and marketing operations, Firebrand provides solid support. Our team has been impressed by the Firebrand consultants; their knowledge of the publishing industry and understanding of the challenges companies like ours face gives them an ability to develop solutions that solve our business needs. Title Management, Eloquence and the support we have come to rely upon from the Firebrand team has played a key role in growing our product line and supporting our transition from print to digital.

Shannon DeProfio Vice President, Publishing, Goodheart-Willcox May 19, 2016