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Title Management offers Sales teams the ability to be properly supported without the acrobatics typically expected prior to sales meetings. The sales process evolves from acquisition, through launch, pre-sales and sales meetings and finally to buyer visits.

Maintaining enriched title information in Title Management should be considered an investment in a valuable corporate asset. Title Management enables a publisher to maximize the return on investment by leveraging this asset to prepare Title Information Sheets, Sales Tip Sheets, Catalogs, Flyers, B&N Buy Sheets and more. This same information can be integrated with your website for consistency and efficiency.

Through Firebrand’s Eloquence on Demand you can deliver this to over 500 trading partners including Amazon, Apple, Baker & Taylor, Barnes & Noble, Google, Kobo, Ingram, Nielsen, Gardners, Booktopia, and TitlePage.

Tying it all together through one integrated approach: Sales Reps, Buyers and Readers alike can now enjoy the same enriched title information they need — when they need it — to make informed decisions.

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Features

Core information (Title, ISBN, Author, Price, Format, etc.)
Jacket images
Brief description and body copy
Catalog bullets
Quotes, testimonials, and awards
Comparative and competitive title analysis
Excerpts and Table of Contents
Sales Tip Sheets and Buy Sheets for one title or a whole season
Custom publisher website integration options available
Detailed course pack summaries
Firebrand’s Eloquence on Demand offers one-click metadata and content distribution, including extensive data verification tools

Benefits

Take full advantage of all the resources in Title Management prepared for you by editorial, production, marketing and other departments
Keep up-to-date by pulling current Tip Sheets via the Title Management Web application from any web browser
Impress your buyers with professional, relevant title information
Leverage your backlist by focusing your attention on selling and not on administration

Click on any of the links below to learn more about Title Management:

We chose to work with Firebrand on the strengths of Title Management as a flexible, configurable product and project management tool and Eloquence as a rock-solid way to get our publications to market. As a publisher of both books and journals, we needed a system that could support many types of publications and that could grow with us and our business, and Title Management fit the bill. What we didn’t anticipate, and now greatly depend on, is the strong community that comes with working with Firebrand. Firebrand participates fully in the publishing industry, not just as vendor in an exhibit hall. They bring ideas, best practices, and innovations back to the user community, and we benefit tremendously from the experiences of the wide variety of publishers who use their tools and services.

Allison C. Belan Associate Director for Digital Strategy and Systems, Duke University Press May 19, 2016

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