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Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery

Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery

BookSmarts Podcast
• 23 min
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In this episode of the BookSmarts Podcast, I sit down with Drs. Rachel Noorda and Kathi Inman Berens from Portland State University to explore the intricate world of book discovery. We delve into their groundbreaking research project that examines how readers find books and the evolving role of libraries within this ecosystem. With over 4,000 participants surveyed, we uncover surprising insights about the fluid nature of book discovery—how online finds lead to in-store purchases and vice versa. We also discuss the implications of piracy in the reading community and how understanding consumer behavior can guide publishers in enhancing discoverability. Join us for a thought-provoking conversation that promises to reshape your understanding of how books are discovered and bought in today’s market.