Episode 19: Scott Miller on Publishing at FranklinCovey

BookSmarts Podcast

• 26 min

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In this episode of the BookSmarts Podcast, I’m joined by Scott Miller, a seasoned expert in publishing strategies and former CMO of FranklinCovey. We explore the intricacies of the publishing process, from selecting authors and topics to the importance of promoting books effectively. Scott shares insights on the significance of backlist sales and how to ensure a successful book launch that can lead to long-term success. We also delve into the future of readership, discussing innovative formats like video books that cater to the evolving preferences of consumers. Join us for a thought-provoking conversation that will inspire and inform your publishing journey.