Episode 39: Kathi Inman Berens, Ph.D. & Rachel Noorda, Ph.D. on Gen Z and Millennial Survey

BookSmarts Podcast

• 31 min

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According to a report released by the American Library Association, Gen Z and Millennials are visiting public libraries at higher rates than previous generations, and also prefer print books over other formats. Dr. Kathi Inman Berens and Dr. Rachel Noorda from Portland State University authored this annual survey to capture how these younger generations read and discover books. They joined the BookSmarts Podcast to discuss their findings in detail and talk about what some of the results mean for book publishers. The survey is titled: Gen Z and Millennials: How They Use Public Libraries and Identify Through Media Use. Results from the survey include (but are not limited to): How Gen Z and millennials prefer to discover books (i.e. recommendations from friends/talent/influencers, streaming media adaptations from books, etc.) Percentage of Gen Z and millennials that identify as readers, gamers, fans, and writers. How book advertising impacts Gen Z and millennials Challenges that libraries and publishers face when it comes to these generations Recommendations on how to reach and connect with Gen Z and millennial Dr. Kathi Inman Berens is a U.S. Fulbright Scholar of digital culture, former Annenberg Innovation Lab Fellow, prize-winning author, and Associate Professor of Book Publishing and Digital Humanities at Portland State University. Dr. Rachel Noorda is Director of Publishing and also an Associate Professor at Portland State University. Visit the Portland State University website to learn more about Dr. Kathi Inman Berens, along with her published works, and Dr. Rachel Noorda.