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Episode 14: Mary McAveney on Book Discovery

Episode 14: Mary McAveney on Book Discovery

BookSmarts Podcast
• 24 min
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In this episode of the BookSmarts Podcast, I sit down with Mary McAveney, Chief Marketing Officer at Open Road Integrated Media, to explore the evolving landscape of book discovery. With over 30 years in publishing, Mary shares insights on how the shift to online sales has transformed how readers find books. We discuss the challenges that debut authors face and the importance of leveraging digital platforms for visibility. Mary emphasizes the need for publishers to build direct relationships with consumers and harness searchability on platforms like Amazon and Google. We also delve into strategies for marketing backlist titles and the significance of audience-centric approaches in today’s publishing environment. Join us for a thought-provoking conversation that will empower you to enhance your book marketing strategies.