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Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales

Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales

BookSmarts Podcast
• 26 min
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In Episode 5 of the BookSmarts Podcast, I sit down with Ian Lamont, founder of i30 Media Corporation and creator of the Lean Media Framework. We delve into Ian's journey from publishing a single how-to guide to building a diverse range of utility nonfiction products, including the successful In 30 Minutes series and genealogy stationery. Ian shares invaluable insights into advertising and direct-to-consumer sales strategies, emphasizing the importance of leveraging platforms like Amazon, Facebook, and Shopify. We discuss the shifts in publishing since the pandemic and how independent publishers can adapt to thrive in a changing landscape. Tune in for practical advice on optimizing advertising campaigns and the significance of community engagement in today’s publishing world.