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Episode 69: Reader Communities & Discovery Trends with Booktrovert
BookSmarts Podcast
Tarah Theoret is the Vice President, Community Growth & Engagement for NetGalley and Booktrovert. Bringing over two decades of publishing experience from major trade publishers—including HarperCollins and Penguin Young Readers Group—and holding an MS in Publishing from Pace University, Tarah leads audience expansion and community engagement. In her role, she drives strategic growth across both sites, overseeing community initiatives, partner promotions, and reader-first product features that deepen reader engagement and build lasting community connection.
On this episode of the BookSmarts Podcast, Tarah joins Joshua Tallent to discuss Booktrovert, NetGalley's reading lifestyle platform. Tarah gives a behind-the-scenes look at how Booktrovert helps readers track, discover, and celebrate their reading lives through interactive stacks, daily bookish games, and digital "Shelfie" showcases. The conversation explores how publishers and authors—from debut indies to major bestsellers like Abby Jimenez—are leveraging Booktrovert’s sweepstakes, giveaways, and targeted campaigns to build pre-pub buzz, engage loyal fanbases, and drive pre-orders right around launch day. Tarah also shares insights on community growth, top reader genres, and upcoming features planned for the platform.
To learn more about Booktrovert and explore how it can support your title marketing strategy, visit BookTrovert.com or follow them on Instagram @booktrovert_com. If you are a NetGalley client, you can also reach out directly to your account representative to discuss campaign options.
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