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Episode 45: Emily Lyman on Building Brand Trust

Episode 45: Emily Lyman on Building Brand Trust

BookSmarts Podcast
• 23 min
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In this episode of the BookSmarts Podcast, I sit down with Emily Lyman, the CEO and founder of Branch and Bramble, an award-winning marketing agency specializing in lifestyle brands. We delve deep into the essential concept of brand trust in publishing, exploring what it means and how it impacts marketing strategies today. Emily shares insights into the evolving expectations of consumers, particularly Gen Z, and the significance of empathetic marketing. We discuss the role of social media and influencers in building trust, as well as the potential pitfalls brands face when utilizing AI. Tune in for valuable insights that can help you refine your marketing approach and foster stronger connections with your audience.