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Announcing Eloquence on Alert

Have you ever wondered what was really going on with your books on Amazon and other retailers? According to BISG’s report on The Development, Use, and Modification of Book Product Metadata, only 36% of publishers manually check their metadata once it is live on retailer websites. Meanwhile, 95% of publishers say their metadata is altered without their knowledge on retail websites by third parties like distributors and metadata aggregators.

The problem is that once you publish a book you are usually too busy working on the next one to keep an eye on your metadata. The more books you publish, the more daunting the task. Eventually you just leave backlist titles alone unless someone complains about something or you notice a problem when you happen to go look at the product page.

Our new Eloquence on Alert service is designed to give you detailed, actionable market intelligence about your books. It highlights notable trends such as fluctuating sale prices, product metadata issues, changes in customer rankings, and audience behavior. You’ll see information from all of the major retailers, both print and ebook, including Amazon, Barnes & Noble, Apple, Google, Kobo, and Goodreads.

Visit the Eloquence on Alert page here on our website for more information, including a short introductory video and informative screenshots of the service.

We will also be hosting a webinar on Wednesday, February 8th at 2:00pm ET, which will give you an overview of the Eloquence on Alert service, as well as information on our Case Study on Increasing Sales Through Effective use of Keywords. Register now!

NetGalley Kid Reviewers Reignite Languishing Book Club

Parents reliably dropped their middle schoolers off after school for book club meetings at the Jolla/Riford branch of the San Diego Public Library. But despite a warm welcome from the librarians there, and the enthusiasm of those moms and dads, few kids stuck with it. “We tried everything to boost enrollment, including e-blasts at school, posting flyers, and rounding up kids in the library on the same day, but the club was really struggling,” recalls Shaun Briley, the La Jolla/Riford branch manager and a 2016 Library Journal Mover & Shaker.

A sea change was in order—and a lightbulb went off. “At the time, I was writing occasional book reviews for the Sunday edition of the San Diego Union Tribune,” says Briley. “Also, I had done some marketing work for a publishing company in the past, and the two things came together in my mind.” He wondered if there wouldn’t be a demand for middle schoolers who could act as a focus group by writing book reviews.

In researching this idea, he came across NetGalley, the digital service that provides online galleys to professional readers on behalf of hundreds of publishers worldwide in order to help promote and market new books.

Read the entire story on School Library Journal.

New Firebrand Website!

Welcome to the new Firebrand Technologies website! As everyone in our industry knows, publishing is in a constant state of flux. This new website will allow us to more easily adapt to those changes, and share our experiences and our knowledge with our community.

This redesign includes lots of exciting new content and features, in addition to a fresh look and feel. We have completely reworked the information on our solutions, and have updated both our client list and our trading partner list. You will also find a new calendar with all of our upcoming events and conferences, as well as a press release section for news about our company.

Keep your eyes on this blog (or subscribe to it in your RSS reader) for interesting thoughts and discussions on topics that affect our industry, and for details about upcoming events and conferences we will be participating in. If you would like us to discuss anything in particular, please drop us a line!