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Firebrand Announces Keywords Service in partnership with Kadaxis

Newburyport, MAFebruary 5, 2018

Firebrand Technologies, a leader in market intelligence and technology services for the publishing industry, announced today that they have partnered with Kadaxis as the exclusive reseller and advocate of the innovative Audience Analysis and Keyword Creation services.

The Keywords service is available to publishers of any size, for single titles or groups of titles, across any genre or topic. Pay-as-you-go and subscription options are available, as well as premium services that are ideal for pre-pub and frontlist titles, including launch campaigns and other marketing efforts.

This partnership builds on the growing relationship between the two companies over the last few years, which included an extensive research project to track the impact audience-driven keywords have on book sales. The research revealed that titles with Kadaxis-created keywords drive increased discovery and improved sales for both new and backlist titles, across multiple genres.

Despite the impressive impact keywords have proven to have on sales, a surprisingly small number of publishers (only about 25%) are actually applying keywords in a strategic manner. Firebrand and Kadaxis now offer a simple workflow and high impact results to publishers.

“The joint research project conducted by Firebrand and Kadaxis has clearly revealed that the best way to enhance discovery and reach audiences is to understand how they themselves speak about books, in their own language,” said Firebrand President, Doug Lessing. “The Kadaxis service is a perfect fit with Firebrand’s Metadata and Marketing solutions, and we look forward to expanding the reach of the Kadaxis service globally.”

Chris Sim, Kadaxis founder and CEO, explains, “We’ve found a way to create keywords that work, and have helped many publishers increase book sales through keyword optimization. Our partnership with Firebrand will help us to scale operations and meet the increasing demand for our keyword product. Firebrand has served the publishing industry for over thirty years, and their expertise and track record for delivery are well regarded.”

For more information, please visit www.firebrandtech.com/keywords.

About Kadaxis – Kadaxis uses data science to improve book discovery across the publishing value chain. The company is based in New York, and counts many of the top publishing companies as clients. Our flagship Audience Analysis Keyword product improves the visibility of books in retailer search engines like Amazon search, leading to increased sales. Learn more about us at kadaxis.com or follow us on Twitter @kadaxis.

About Firebrand Technologies – Firebrand Technologies (www.firebrandtech.com) is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the publishing process. Title Management™ Enterprise Software tracks titles from pre-acquisition through post- production, marketing and sales; our Eloquence on Demand™ service is the industry gold standard for implementing ONIX and maximizing control of how data and content reach the marketplace. Direct2Reader™ provides a platform for publishers to reach directly to readers, and efficiently deliver secure files for download. FlightDeck™ offers the most powerful EPUB Quality Assurance and validation tool available. NetGalley™ delivers digital galleys to professional readers. Contact Steve Rutberg, Director of Sales and Marketing, Firebrand Technologies at steve.rutberg@firebrandtech.com.

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