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Month: January 2017

Firebrand acquires IP Assets from Enthrill Distribution, Inc.

Firebrand Technologies, a pioneer in publishing technology services, today announced the acquisition of the technology assets and brands from Enthrill Distribution, Inc., a provider of innovative digital content distribution technologies for the publishing industry.

The acquisition includes PackaDRM, a device agnostic social DRM, and the Endpaper Engine, an ebook delivery platform that delivers ebooks into any reading device. These technologies and brands will join the robust ebook delivery and distribution solutions already provided by Firebrand to customers around the world through Eloquence on Demand, NetGalley, and Direct2Reader.

PackaDRM works by inserting digital rights messaging within ebook files in a way that is comprehensive and visible to readers while offering a level of protection on copyrighted materials. The Endpaper Engine integrates with PackaDRM and delivers ebooks that are compatible with all popular devices, including ereaders, tablets, smartphones, and computers.

“Firebrand is the perfect fit for the technology developed at Enthrill, this deal offers a terrific opportunity to expand on the bulk ebook business we created,” says Kevin Franco, CEO of Enthrill.

Fran Toolan, Firebrand’s CEO and Chief Igniter says, “This addition to our service offering gives us yet another tool to help our publishing partners engage with readers.”
Kevin Franco will continue to work with Firebrand as a consultant for the foreseeable future.

Visit firebrandtech.com/eod to learn more about Firebrand’s ebook distribution and delivery services.

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About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

Firebrand Reveals Eloquence on Alert

eloquence_on_alert_logo_final_largeFirebrand Technologies, a pioneer in publishing technology services, today announced Eloquence on Alert™. By analyzing the marketplace carefully, Eloquence on Alert will highlight notable trends such as fluctuating product prices, product presentation, ranking and audience behavior, providing publishers the ability to observe all of their titles in the marketplace—a task not achievable manually. This new service will provide detail about key retail channels, allowing for specific and targeted action based on this market intelligence. By consolidating sales into an easy-to-use dashboard, Eloquence on Alert also provides publishers with the business intelligence necessary to maximize sales of their books.

The tool augments Firebrand’s Title Management Enterprise Software™ and Eloquence on Demand™ service, the book industry’s gold standard publishing support platform, and gives publishers unprecedented transparency into the retail marketplace.

“For 18 years, Eloquence on Demand has syndicated metadata and content globally for thousands of publishers. Metadata is often viewed as technical in nature,” says Firebrand President Doug Lessing. “But in actuality, it is all about merchandising books in marketplaces, facilitating effective relationships and ultimately putting books in the hands of readers. Today, with the announcement of Eloquence on Alert, we are providing the ideal complimentary service to report back actionable intelligence to our publishers that will help them respond to real-time events in the market.”
Lessing continues, “Our current Eloquence on Alert Beta Program is providing encouraging evidence of the impact proactive market analysis has on sales. We are excited to be launching this new service in March 2017.”

Visit firebrandtech.com/eoa to learn how you can maximize your sales through the use of Eloquence on Alert to make simple adjustments based on market intelligence.

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About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

Announcing Eloquence on Alert

Have you ever wondered what was really going on with your books on Amazon and other retailers? According to BISG’s report on The Development, Use, and Modification of Book Product Metadata, only 36% of publishers manually check their metadata once it is live on retailer websites. Meanwhile, 95% of publishers say their metadata is altered without their knowledge on retail websites by third parties like distributors and metadata aggregators.

The problem is that once you publish a book you are usually too busy working on the next one to keep an eye on your metadata. The more books you publish, the more daunting the task. Eventually you just leave backlist titles alone unless someone complains about something or you notice a problem when you happen to go look at the product page.

Our new Eloquence on Alert service is designed to give you detailed, actionable market intelligence about your books. It highlights notable trends such as fluctuating sale prices, product metadata issues, changes in customer rankings, and audience behavior. You’ll see information from all of the major retailers, both print and ebook, including Amazon, Barnes & Noble, Apple, Google, Kobo, and Goodreads.

Visit the Eloquence on Alert page here on our website for more information, including a short introductory video and informative screenshots of the service.

We will also be hosting a webinar on Wednesday, February 8th at 2:00pm ET, which will give you an overview of the Eloquence on Alert service, as well as information on our Case Study on Increasing Sales Through Effective use of Keywords. Register now!