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Firebrand acquires IP Assets from Enthrill Distribution, Inc.

Firebrand Technologies, a pioneer in publishing technology services, today announced the acquisition of the technology assets and brands from Enthrill Distribution, Inc., a provider of innovative digital content distribution technologies for the publishing industry.

The acquisition includes PackaDRM, a device agnostic social DRM, and the Endpaper Engine, an ebook delivery platform that delivers ebooks into any reading device. These technologies and brands will join the robust ebook delivery and distribution solutions already provided by Firebrand to customers around the world through Eloquence on Demand, NetGalley, and Direct2Reader.

PackaDRM works by inserting digital rights messaging within ebook files in a way that is comprehensive and visible to readers while offering a level of protection on copyrighted materials. The Endpaper Engine integrates with PackaDRM and delivers ebooks that are compatible with all popular devices, including ereaders, tablets, smartphones, and computers.

“Firebrand is the perfect fit for the technology developed at Enthrill, this deal offers a terrific opportunity to expand on the bulk ebook business we created,” says Kevin Franco, CEO of Enthrill.

Fran Toolan, Firebrand’s CEO and Chief Igniter says, “This addition to our service offering gives us yet another tool to help our publishing partners engage with readers.”
Kevin Franco will continue to work with Firebrand as a consultant for the foreseeable future.

Visit firebrandtech.com/eod to learn more about Firebrand’s ebook distribution and delivery services.


About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.