The ability to be in control of your data is the ability to control your business.
Yet, many publishers outsource the ownership of their book metadata to third parties—relying on distributors or external partners to house, manage, and distribute their core title information. While outsourcing this responsibility might be convenient in the short term, treating your data as a rented commodity rather than an owned asset leaves your business vulnerable to operational bottlenecks and missed revenue.
Taking ownership of your data isn't just a sales or marketing initiative; it is a strategic imperative. Here are a few reasons why maintaining a centralized, owned source of truth is critical for the future of your publishing program.
Control Over Updating Your Data
Data is dynamic, and in today's fast-paced retail environment, agility is everything. When you own your data, you dictate the timeline for that process.
- Eliminate the Middleman: When a backlist title suddenly goes viral on BookTok or wins a major award, time matters. If your data lives in a distributor's silo, you are at the mercy of their ticketing system and SLAs to update a cover, adjust a price, or add a crucial keyword. Owning your data means you can push updates to the supply chain faster.
- Maintain Data Integrity: When you control the source data, you ensure that your marketing copy isn't truncated, overwritten, or stripped out by a third party's rigid internal system requirements before it ever reaches Amazon or Barnes & Noble.
Agility When Changing Distributors or Going Direct
Your business model will evolve over time. Your data architecture needs to be flexible enough to evolve with it, without holding your catalog hostage.
- Seamless Transitions: If you switch distribution partners, or if your current distributor suddenly stops servicing a key account, having your data locked in their proprietary system can become problematic. When you own your metadata in a centralized system, packing up and moving is a matter of redirecting a data feed, not rebuilding a catalog from scratch.
- Powering Direct-to-Consumer (D2C): As more publishers build out their own direct sales channels, owned data becomes the engine. You need a clean, easily accessible database to feed your own ecommerce storefronts without being constrained by an external partner's limitations.
Unlocking Special Sales and Niche Accounts
Mass distribution is essential, but the long tail of publishing often relies on specialized, targeted retail opportunities.
- Reach Beyond the Majors: Standard distributors are highly optimized for the biggest retailers and wholesalers. But what if you need to send specialized metadata to museum gift shops, localized niche retailers, or specific educational platforms?
- Customized Feeds: Owning your data gives you the autonomy to spin up custom ONIX feeds for special sales accounts that a larger distributor might not manage, prioritize, or even have access to. You control exactly who receives your data, when they receive it, and how it is formatted for their specific operational needs.
By establishing your own centralized source of truth, you protect your catalog's history, empower your marketing team to act quickly, and future-proof your sales channels—no matter how the industry shifts.
If you’re looking to establish your own centralized data setup, Eloquence on Demand (EOD) gives publishers complete control over their metadata and cover images—delivering accurate, fully customizable ONIX feeds directly to all your retail, wholesale, and special sales partners.
Learn more about Eloquence on Demand here.