A Partner to the Publishing Community for Four Decades

Bringing leadership, innovation, and expertise to the publishing industry since 1987

About Firebrand Technologies

For nearly four decades, Firebrand Technologies has been a trusted partner to the publishing community, providing the software, services, and expertise that help publishers bring books to market more effectively. We connect publishers, retailers, distributors, libraries, and readers through solutions that streamline workflows, improve discoverability, and support the seamless flow of information across the publishing ecosystem.

As publishing continues to evolve, Firebrand remains committed to helping the industry embrace new opportunities, strengthen collaboration, and ensure that great books reach the audiences they are meant to inspire.

Get to know our mission, vision, and core values below.

Our Mission

Our Mission is to guide more content into the minds of more readers with technology solutions that serve the publishing industry. We believe that intelligent technology paired with human expertise is the key to increased accessibility, sales, and efficiency, igniting publisher success and bettering lives.

Our Vision

Our Vision is a world where the publishing community is empowered through technology to contribute to cultures of belonging and inclusion through content that connects and carries us forward.

Our Core Values

The implicitly understood, deeply held convictions that guide the spirit and nature of Firebrand Technologies. We commit to deeply ingraining these Cole Values into our workflows and practices, ensuring the work we do every day aligns with these important principles, and using them to guide our actions and decisions.

CURIOSITY

We are open to trying new strategies or reimagining older ones in new ways. We practice Shoshin (beginner’s mind).

TRANSPARENCY

We are committed to being open and honest and believe people should have full access to the information they need to succeed.

INTEGRITY

We do the right thing especially when no one is watching, or it is the hard thing to do.

KINDNESS

We understand kindness to be a necessary cornerstone in all that we do. When we work on our character and practice empathy and consideration, kindness is a natural consequence.

RELIABILITY

We show up authentically and deliver high-quality results as promised. We’re always proud to sign our name to our work.

OPTIMISM

Collectively, we visualize a great future. We know this future is possible if we work with curiosity, transparency, integrity, kindness, and reliability in all things.

1987

Quality Solutions, Inc. founded by Fran Toolan, focused on software and services for publishers.

1994

Quality Solutions, Inc. releases the book publishing industry's first Title Management application, coining the phrase “Title Management.”

1994

1996

Quality Solutions, Inc. releases Eloquence on Demand, the book publishing industry's first metadata delivery service.

2000

Quality Solutions, Inc. becomes the first company ever to send an ONIX file from a publisher to a trading partner.

2000

2006

NetGalley LLC begins delivering electronic advanced reading copies (ARCs).

2007

The first Amazon Kindle is released, revolutionizing digital publishing by making thousands of titles instantly accessible on the go.

2007

2008

Quality Solutions, Inc. rebrands as Firebrand Technologies.

2008

Firebrand Technologies acquires NetGalley LLC. Both remain separate legal entities with Fran Toolan serving as CEO of both.

2008

2014

Firebrand Technologies releases FlightDeck, the first commercial-strength EPUB testing and validation tool.

2015

Firebrand Technologies releases Eloquence on Alert, the book industry's most powerful title auditing and performance monitoring tool.

2015

2021

Firebrand Technologies and NetGalley LLC are acquired by Media Do International, the US subsidiary of Media Do Co., Ltd. creating the foundation for Media Do International's inaugural Publishing Services Business Line.

2022

London-based Supadu Ltd is acquired by Media Do International, joining Firebrand Technologies and NetGalley LLC in rounding out Media Do International's solidifying Publisher Services Business Line.

2022

2023

Angela Bole succeeds Fran Toolan as CEO of Firebrand Technologies and NetGalley LLC.

2024

Angela Bole hires Tom Shawver to be CTO of both Firebrand Technologies and NetGalley LLC.

2024

2025

NetGalley LLC releases Booktrovert, a consumer-facing marketing platform and website where everyday readers can discover and claim free ebooks, enter sweepstakes, and participate in bookish activities.

2026

Media Do International acquires Seven Seas Entertainment, a prominent North American manga, light novel, and webtoon publisher, to anchor its new Content & Marketing Business Line.

2026

Firebrand Thumb_tight Firebrand unveils a fresh new logo and rebranded website.

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