Firebrand Team

Firebrand’s commitment to community starts right in our own team. We come from all backgrounds, both inside and outside the publishing industry, and share a passion for books and dedication to quality.

Executive Team

Fran Toolan
Chief Igniter & CEO

Fran Toolan is the founder and “Chief Igniter” of Firebrand Technologies. When he launched Firebrand in 1987, Fran saw that the generic systems being used by publishers were inefficient and underpowered for the work they were meant to accomplish. He knew that the key to creating helpful systems is understanding the industry you are serving and the problems you are solving. That vision has served as the foundation of Firebrand for more than 30 years and is still the key to our success.

While he is very unassuming, Fran is one of the most well-known faces in the publishing industry. He has cultivated relationships with people across the breadth of the community and finds a lot of satisfaction in making connections between the right people. He serves as Treasurer on the Board of Directors of the Book Industry Study Group (BISG), and was awarded BISG's Industry Champion Award in 2015 for his efforts to advance the publishing industry.

Apart from work, Fran loves to spend time with his wife, Catherine (who runs the Eloquence services team at Firebrand), and his six kids. He enjoys sailing and playing guitar, and even served as the lead singer in a short-lived family band called “The Duellin’ Toolans.” He has a strong DIY streak, and tends to tackle house and car repairs himself whenever the opportunity arises. He is engaging multiple business-related books at the moment, but he also enjoys reading a good (or not so good) spy novel.

Fran has been described as “an unrepentant publishing optimist.” He is convinced that the world needs well-written, curated, long-form writing, and that documenting our ideas and thoughts is important. However, he also believes that publishers need to stand up for themselves, now more than ever, and not rely on retailers or other third parties to stand up for them. This requires more proficiency in consumer marketing and a more concentrated effort to find, create, and communicate with reader communities.

Shane Archer
Chief Technology Officer

Shane entered the Firebrand family in 2014 as NetGalley's Director of Technology, where he built and oversaw the team that delivered the next generation mobile-first NetGalley experience that we know and love today. As NetGalley continued to expand further into the global market, Shane's role eventually grew in 2017 to include all of Firebrand.

Prior to Firebrand, Shane led technology teams in the real estate and mobile gaming industries after working his way up from his first full time web engineering job in 2006. At the time that was a big career shift, as he had previously been a full time writer and editor for a radio controlled car hobbyist magazine.

A San Diego native and University of Wisconsin-Madison graduate, Shane has never been far from books. He grew up in the waning era of the bookmobile, one of which dutifully visited the school bus stop near his childhood home twice a week. From those early days onward, Shane devoured books from just about every genre, though he has always had a soft spot for fantasy and science fiction.

Besides reading, Shane is a frequent disc golfer, follows Dodgers baseball and Arsenal soccer, and spends a great deal of time hiking through California's backcountry.


Firebrand Experience Team

Rob Stevens
Director of Product Operations
Joshua Tallent
Director of Sales & Education
Kevin Franco
Senior Product Manager
Charlie Dalton
Title Management Support Manager
Taylor Laing
Application Support Analyst
Caroline Sperry
Application Support Analyst
Margaret Moss
Application Support Analyst
Krysta Arguin
Application Support Analyst

Professional Services Team

Paul Milana
Director of Professional Services
Brock Lyman
Chief Project Manager
Tolga Tuncer
Chief Architect
Alicia Solis
Director of Relationship Management
Ingrid Biederman
Associate Project Manager
Ben Todd
Integrations Manager
Josh Blanchette
Lead Integration Developer
Jon Hess
Senior Engineer
Debbie Courtois
Lead Integration Support Specialist
Lauren Sutherland
Implementations Manager, Eloquence on Demand
Jesse Correll
Senior SQL Developer
Nick Weckman
Implementation Specialist
Roger Ramirez
Implementation Specialist
Zachary Schalberg
Implementation Specialist
Ivan Castronuno
Junior SQL Developer
Dallas Heil
Junior SQL Developer

Admin Team

Addison Minott
Director of Finance & Admin
Tina Comeau
Office Manager
Susan Goniprow
Senior Accountant

Eloquence Services

Catherine Toolan
Director of Eloquence Services
Annie Johnston
Director, Eloquence on Demand
Martha Moore
Eloquence Special Projects Manager
Linda Mills
Service Operations
Erika Kuster
Customer Account Manager

Technology Team

Alan Katzen
Chief Engineer
Derek Kurth
Chief Cloud Engineer
Colman O'Connor
Software Architect
Brandon Hayes
Senior DevOps Engineer
Dustin Miller
Ryan Durham
Senior Software Engineer
Chris Adler
A.J. Cadell
Liam Reynolds
Steve Quaglia
Cloud Operations Manager
Olivia Asaro
Title Management Product Manager
Myfanwy Collins
Title Management Program Manager
Barbara Blanchette
QA and Release Engineering
Marie Katzen
QA and Release Engineering
Cody Randall
QA Automation Engineer
Emily Schroeder
Software Quality Assurance Specialist
Colleen Curry
Software Quality Assurance Specialist
Bill Bennett
Technology Infrastructure
Kevin Tremblay
SQL Developer / Data Engineer
Chad Murphy
IT Specialist


Lindsey Lochner
Executive Vice President
Kristina Radke
VP, Business Growth & Engagement
Tarah Theoret
Senior Director, Community Experience
Mary Pratt
Director of Product Management
Darcy Piedmonte
Senior Sales Manager
Curt Hendley
Project Manager
Kelly Gallucci
Executive Editor, We Are Bookish
Amanda Delatorre
Israel Carberry
Lead Engineer
Aaron Opela
Senior Engineer
Mike Salem
Ryan Archer
Preston Brynie
Todd Twiggs
Brianna Paulino
Email Marketing Specialist
Katie Versluis
Customer Success Manager
Mark O'Brien
Sales Assistant
Alyce Reese
Marketing Specialist
Alicia Schaefer
Manager, Community Support
Megan McCormick
Community Support Agent
Emily Lau
Technical Project Manager
Hallie Fields
Social Media Assistant Manager
Stuart Evers
Director, NetGalley UK
Natalie Fox
Administrative Assistant, NetGalley UK
Maria Bodmer
Customer Relations and Community Management, NetGalley France
Prudence Servan
Marketing and Administrative Assistant, NetGalley France
Larissa Güth
Director, NetGalley Germany
Karlotta Lehnert
Trainee, NetGalley Germany & Readers First
Karina Elm
Director, NetGalley Germany
Nobuto Fujiyoshi
NetGalley Japan Manager
Haruka Yahiro
NetGalley Japan
Mayumi Fujita
NetGalley Japan
Tim Coon
Andrew Heaton
Visual Design