Episode 39: Kathi Inman Berens, Ph.D. & Rachel Noorda, Ph.D. on Gen Z and Millennial Survey
According to a report released by the American Library Association, Gen Z and Millennials are visiting public libraries at higher rates than previous...
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Metadata Minute (Issue #5): How to Write Better Book Descriptions
Many consumers claim the description of a book is the main reason behind their decision to purchase, as opposed to the front cover, price, or awards...
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Firebrand Technologies and NetGalley, LLC Welcome New Chief Technology Officer
Longstanding book publishing tech companies continue to invest in strengthening their technology team with appointment of new CTO, Tom Shawver
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Firebrand Technologies Will Showcase New Product, Title Management Lite, During Free January Webinar
Newburyport, MA—Firebrand Technologies is ready to show off its newest product—Title Management Lite, a compact book publishing workflow solution...
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Metadata Minute (Issue #4): How Flywheel Increased Projected Sales by 8% for Pilot Participants
Introduction Flywheelis the new backlist sales and marketing service, powered by Firebrand Technologies, that harnesses the power of AI-supported...
Episode 38: Miriam Warren on International Mergers & Acquisitions
Miriam Warren is a Director at The Fisher Company, which provides international mergers and acquisition services for print and digital publishing...
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Metadata Minute (Issue #3): Mastering Cover Image Issues
The Metadata Minute is your monthly guide to boosting book sales and visibility by mastering metadata elements! Get insights from industry experts,...
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Firebrand Technologies Unveils Two New Products for 2024 Launch
Newburyport, MA (October 26, 2023)—Firebrand Technologies (www.firebrandtech.com), a leader in book industry technology solutions for over 35 years,...
Episode 37: Victoria Sutherland on Reviews and Opportunities for Independent Publishers
Victoria Sutherland is the Founder and Publisher of Foreword Magazine, Inc., and Director of Children’s Books USA. She joins the BookSmarts Podcast...
Episode 36: Klaus Krogh on Sustainable Typesetting and Bible Design
Klaus Krogh is the President, CEO, and co-founder of 2K/Denmark, a graphic design, typesetting, and type design company that earlier this year...
Metadata Minute (Issue #2): Winter is Coming; Update your Metadata
The Metadata Minute is your monthly guide to boosting book sales and visibility by mastering metadata elements! Whether you're an author, publisher,...
Metadata Minute (Issue #1): The KEY to Keywords in the Book Publishing Industry
Introducing the "Metadata Minute" LinkedIn Newsletter — your monthly guide to boosting book sales and visibility by mastering metadata elements!...
Episode 35: Mary Carlomagno on Book Visibility
Mary Carlomagno is a publishing veteran with experience on all sides of the business including marketing positions at Barnes & Noble and Random...
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Firebrand Group Endorses BISG Statement on Misuse of the Subtitle Field
In May 2023, the Book Industry Study Group (BISG) released a statement reminding the industry of the proper use of the title and subtitle fields....
Episode 34: Laura Brady on Accessibility
Laura Brady is an inclusive publishing expert whose priority is always to put users first. She has more than 25 years of publishing experience...
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Firebrand Technologies Launches Cost Effective Metadata Review Service
Countless studies have shown that increasing quality of your metadata can directly correlate to increased visibility and sales for your titles. The...