Firebrand Technologies

BookSmarts Podcast (ep. 51): Margaux Weisman on “The Value of Foreign Rights for Publishers” Margaux Weisman is the former Director of Business Development at DropCap Inc., a tech-enabled rights agency and a global rights marketplace used by rights agents and acquisitions around the world to find great books. She joins… Read more

Think you need a big budget to market your book effectively? Think again! At the Publishing Innovation Forum last September, we explored the art of book marketing in a session titled “Book Marketing at Any Budget.” Industry professionals gathered to discuss practical insights and creative strategies for publishers looking to… Read more

BookSmarts Podcast (ep. 50): Rebecca Burgoyne on Lean Six Sigma for Knowledge Work in Publishing Rebecca Burgoyne is the Executive Director of Business Systems Integrations for the United Methodist Publishing House. She joins the BookSmarts Podcast discuss what Lean Six Sigma is and why book publishers should be incorporating this… Read more

Metadata Minute (Issue #15): What is Accessible Metadata? As publishing embraces inclusivity, ebook accessibility has become essential. However, in addition to making your ebooks accessible, it is important to send out metadata that highlights the accessibility features (and limitations) of your ebooks, helping retailers and consumers determine whether a title… Read more

BookSmarts Podcast (ep. 49): David Hetherington on “Building Resilient Business Practices” David Hetherington is the Vice President of Global Business Development at Books International, a leading provider of US and International book manufacturing, print and digital distribution services for the book publishing industry. With over 40 years of experience in… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more

In today’s fast-paced book industry, ensuring your titles are correctly displayed across retail platforms is critical to maximizing sales and visibility; however, many book publishers do not have a plan in place to monitor retail analytics, causing their sales to suffer as a result. Eloquence on Alertis the industry’s leading… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more

It’s officially the “ber” months (September, October, November, and December) and publishers are getting ready for the top sales months of the year. Surveys revealed that nearly 50% of U.S. customers start their holiday shopping during or before the month of October; therefore, it’s extremely important to begin updating your… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more

If you’re looking to get the most out of your publishing tools and strategies, then join us at the upcoming inaugural Publishing Innovation Forum. The first two days of the conference will include sessions from publishing professionals discussing vital topics concerning the industry, such as: Implications of AI Modern-day marketing… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more

BookSmarts Podcast (ep. 45): Emily Lyman on Building Brand Trust Emily Lyman is the CEO and Founder of Branch & Bramble, an award-winning digital marketing agency for lifestyle brands. With nearly a decade of experience helping companies achieve tangible marketing results, Emily joins us on the BookSmarts Podcast to discuss… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more