Insights for Modern Publishing

Episode 59: AI, Discoverability & GEO: Transforming Book Marketing with Shimmr AI

Brooke Dobson is Co-Founder and Chief Revenue Officer of Shimmr AI, a fully automated platform for publishers that creates automated advertising for...

Metadata Minute (Issue #24): Endorsements as Strategic Metadata

Endorsements aren’t just optional marketing extras—they’re essential metadata assets that establish reader credibility and improve sales algorithms...

Firebrand Technologies and MetaComet® Systems Announce Turnkey Data Integration Between Title Management and Royalty Tracker

Cost Effective API, Released Today, Streamlines Production & Royalty Tracking Workflows for Book Publishers Northampton, MA and Newburyport,...

Episode 58: Gavin Marcus & Jeremy Esekow on Storywise—AI, Development, and Publishing Innovation

Gavin Marcus is the CEO and co-founder of Storywise. He spent 10 years running an indie book publishing and distribution business before launching...

Metadata Minute (Issue #23): Trade Nonfiction Metadata Essentials

Trade nonfiction titles are one of the most competitive genres in publishing. In May 2024, sales in this category were up 9% year-over-year, with...

Episode 57: Phil Madans on Book Publishing Next and the Importance of Metadata

Phil Madans is a seasoned publishing executive with over 42 years of experience in trade publishing, including more than a decade as Executive...

The Secret to Book Publisher Efficiency—5 Powerful Benefits of Product Search in Firebrand’s Title Management

Book publishers manage vast amounts of data—from title metadata and production specs to contracts, marketing details, and so much more. The ability...

Metadata Minute (Issue #22): Christmas in July—Planning Ahead for Holiday Metadata

Trade nonfiction titles are one of the most competitive genres in publishing. In May 2024, sales in this category were up 9% year-over-year, with...

Episode 56: Ann Kjellberg on the Importance and Future of Book Reviewing

Ann Kjellberg is the Founding Editor of the Book Post book review, an innovative newsletter-based book review service which delivers thoughtful,...

8 Steps to Double-Check Before Uploading EPUBs

Avoid retailer rejections, formatting fails, and unhappy readers with this essential QA checklist for publishers.

Metadata Minute (Issue #21): How to Audit Metadata for Backlist Titles in 2025

In 2025, metadata isn’t just administrative, it’s strategic. Good metadata is the key to driving discoverability, retailer rankings, library...

Episode 55: The Future of eReaders with Len Edgerly

Len Edgerly is the host of the Kindle Chronicles podcast, a long-running show dedicated to exploring digital reading technologies and publishing...

Winning the Digital Shelf: Online Merchandising Strategies for Retail Success

Success in online book sales isn’t just about having a great title—it’s about how that title is presented. From search rankings to product pages, the...

Metadata Minute (Issue #20): Poetry Metadata Essentials

In the niche but passionate world of poetry, discoverability depends on more than just beautiful language—poetry books need precise metadata that...

Episode 54: Booktrovert – a Brand New Consumer Marketing Platform

Kristina Radke is the Senior Vice President of Business Growth and Engagement at NetGalley. She joins the BookSmarts Podcast to launch of...

Flywheel in Action: A $1 Million Win for Backlist Titles

Flywheel is an innovative backlist sales and marketing service powered by Firebrand Technologies—open to all publishers, not just existing Firebrand...

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