Episode 10: The Need for Standards
Standards are an important driving force in every civilization. Standards help us all agree on how we define things, and provide opportunities for us...
.png?width=1114&height=627&name=THIS%20ONE%20FOR%20RESOURCES%20PAGE%20(2).png)
Episode 9: Erik Nelson on Branding and Marketing
On this episode, Joshua talks with Erik Nelson, a friend and marketing consultant, about how publishers can approach rethinking their own branding,...
Episode 8: Everything You Wanted to Know About Keywords
Keywords are a popular topic among book metadata experts and book marketers, and publishers reach out to me all the time to ask for clarification and...
Episode 7: Andy Hunter on the Role of Independent Bookstores and the Need for Innovation
In this episode, Joshua talks with Andy Hunter, Founder & CEO of BookShop.org. Andy started BookShop out of a concern for the future of independent...
Episode 6: Clay Tablets and Metadata Overwriting
This episode starts with a story about clay tablets and builds a connection all the way up to a modern metadata issue. The story is about how a team...
Episode 5: Ian Lamont on Advertising and Direct-to-Consumer Sales
In this episode of the BookSmarts Podcast, Joshua talks with Ian Lamont, founder of i30 Media Corporation, about advertising on Amazon and Facebook,...
Episode 4: Drs. Rachel Noorda and Kathi Inman Berens on Book Discovery
In this episode Joshua speaks with Dr. Rachel Noorda (@rachellynchase), Director of Book Publishing and Assistant Professor in English, and Dr. Kathi...
Episode 3: Guy LeCharles Gonzalez on Being Data-Informed
This week, Joshua talks with Guy LeCharles Gonzalez (@glecharles), Chief Content Officer at LibraryPass, about how publishers can become more...
Episode 2: Brian O’Leary on the Future of Publishing
In this episode of the BookSmarts Podcast, Joshua interviews Brian O’Leary, Executive Director of the Book Industry Study Group (BISG), the US book...
Episode 1: Publishers Are in a Moneyball Situation
In this episode, Joshua discusses how he sees some similarities between the state of the publishing industry and the story of the Oakland A’s...
Episode 0: Introduction to the BookSmarts Podcast
In this episode, Joshua gives some of his personal and professional background, and discusses some of the reasons why he created the BookSmarts...
.png?width=1114&height=627&name=THIS%20ONE%20FOR%20RESOURCES%20PAGE%20(28).png)
Media Do International acquires Firebrand Technologies and NetGalley, LLC
Media Do International, the US based subsidiary of Media Do Ltd., in Japan, today announced that they have acquired all of the shares of Quality...
.png?width=1114&height=627&name=THIS%20ONE%20FOR%20RESOURCES%20PAGE%20(4).png)
New Years Resolutions for Publishers
Welcome to 2021! The time has come again for us to reflect on where we are and make goals for where we want to be when the end of this new year rolls...
.png?width=1114&height=627&name=THIS%20ONE%20FOR%20RESOURCES%20PAGE%20(15).png)
Firebrand Technologies Launches Eloquence on Alert
Firebrand Technologies, a trusted leader in technology services for the publishing industry, knows that smarter decisions come from better...
.png?width=1114&height=627&name=THIS%20ONE%20FOR%20RESOURCES%20PAGE%20(14).png)
Community Conference 2018 Wrap-Up
We wanted to to give a big Thank You to everyone who attended the 2018 Community Conference in September! It was definitely one of our best...
.png?width=1114&height=627&name=THIS%20ONE%20FOR%20RESOURCES%20PAGE%20(12).png)
Firebrand Announces Keywords Service in partnership with Kadaxis
Firebrand Technologies, a leader in market intelligence and technology services for the publishing industry, announced today that they have partnered...