How Flywheel Increased Projected Sales by 8% for Pilot Participants (Metadata Minute: Issue #4)
November 27, 2023In order to test our new service, Flywheel, and ensure its success, we partnered with publishers over the course of the last two years to gather data that proves we can do what we say we can—which is choosing the right titles at the right time to optimize their overall potential. Read more
BookSmarts Podcast (ep. 38): Miriam Warren on International Mergers & Acquisitions
November 20, 2023Victoria Sutherland is the Founder and Publisher of Foreword Magazine, Inc., and Director of Children’s Books USA. She joins the BookSmarts Podcast to discuss how Foreword Magazine can help smaller, independent publishers with their marketing endeavors. Read more
Don’t 🍁FALL🍂 for these Book Publishing Myths
November 16, 2023This November, let’s take some time to debunk some book publishing myths surrounding our Firebrand Technologies products and services. As an active partner in the book publishing industry for over 35 years, we cater to a wide range of book publishers, be it large or small, trade, education, Christian, comics & so much more! Read more
Meet Flywheel: the NEW Backlist Sales & Marketing Service from Firebrand Technologies
October 30, 2023The first of its kind, Flywheel is a full-service offering from Firebrand Technologies that harnesses the power of AI-supported technology to identify hidden opportunities for driving backlist sales, precisely when it matters most. Read more
Metadata Minute (Issue #3): Mastering Cover Image Issues
October 30, 2023Learn about the importance of consistent book cover images and find out how🔸ELOQUENCE ON ALERT🔸can help ensure your covers are functioning at full capacity for the busy, holiday shopping season. Read more
BookSmarts Podcast (ep. 37): Victoria Sutherland on Reviews and Opportunities for Independent Publishers
October 16, 2023Victoria Sutherland is the Founder and Publisher of Foreword Magazine, Inc., and Director of Children’s Books USA. She joins the BookSmarts Podcast to discuss how Foreword Magazine can help smaller, independent publishers with their marketing endeavors. Read more
Top 5 Title Monitoring Mistakes…and How to Avoid Them
October 12, 2023Does it ever seem difficult (or maybe even impossible) to successfully monitor ALL of your titles in online retailers? Enter🔸Eloquence on Alert! Read more
Metadata Minute (Issue #2): Winter is Coming – Update your Metadata
September 25, 2023As the leaves begin to fall and winter approaches, the famous Games of Thrones warning “Winter is Coming” serves as a reminder that preparation is key when facing the opportunities of the winter holiday season. Read more
BookSmarts Podcast (ep. 36): Sustainable Typesetting with Klaus Krogh
September 25, 2023BookSmarts Podcast (ep. 36): Sustainable Typesetting with Klaus Krogh Klaus Krogh is the President, CEO, and co-founder of 2K/Denmark, a graphic design, typesetting, and type design company that earlier this year launched the Sustainable Typesetting brand of services. He joins the BookSmarts Podcast to discuss the importance of Sustainable Typesetting for publishers and… Read more
The Future of AI & Publishing Or: How I Learned to Stop Worrying and Love the Robot
September 14, 2023The world of publishing is undergoing a profound transformation, thanks to the introduction of advanced artificial intelligence tools like Chat GPT. Recent arguments have surfaced about how much of a threat AI is to the publishing industry, prompting Thad McIlroy’s “AI Is About to Turn Book Publishing Upside-Down” article on Publishers Weekly. Read more
Metadata Minute (Issue #1): The KEY to Keywords in the Book Publishing Industry
August 28, 2023Back in 2016, Firebrand Technologies and Kadaxis ran a Keyword Research Study on the impact keywords have on book sales…We took a 1967 title with no keywords, added Kadaxis’ suggested keywords into Title Management, and observed… Read more
Accessibility Is Not Just a Publishing Buzzword
August 16, 2023In the rapidly evolving landscape of modern publishing, the term “accessibility” has transcended its status as a mere buzzword to become a legal and fundamental necessity. In order to remain competitive in our modern digital marketplace, publishers need to ensure that their backlist and frontlist titles are fully inclusive and accessible to all types of readers. What does accessibility in publishing mean? Read more
BookSmarts Podcast (ep. 35): Book Visibility with Mary Carlomagno
August 8, 2023Mary Carlomagno is a publishing veteran with experience on all sides of the business including marketing positions at Barnes & Noble and Random House. She joins us on the BookSmarts Podcast to discuss how publishers can expand the visibility of their titles. Read more
BookSmarts Podcast (ep. 34): Book Visibility with Laura Brady
August 8, 2023Mary Carlomagno is a publishing veteran with experience on all sides of the business including marketing positions at Barnes & Noble and Random House. She joins us on the BookSmarts Podcast to discuss how publishers can expand the visibility of their titles. Read more