The Rise of Romantasy

February 14, 2024

In the spirit of love month, we delved into the enchanting world of hashtag#Romantasy — the hottest🔥genre in fiction right now! We learn why romance novels saw a staggering 52% growth in sales in 2023,🌹define what sets Romantasy apart from other genres, as well as which generations are driving the genre. Read more

How to Write Better Book Descriptions (Metadata Minute)

January 29, 2024

How long should your book description actually be? 📚 How do you write book descriptions that entice viewers to purchase? Here are some tips from our metadata expert, Joshua Tallent, to help you boost sales with your book description! Read more

BookSmarts Podcast (ep. 39): Kathi Inman Berens & Rachel Noorda on Gen Z & Millennial Survey

January 29, 2024

According to a report released by the American Library Association, Gen Z and Millennials are visiting public libraries at higher rates than previous generations, and also prefer print books over other formats. Dr. Kathi Inman Berens and Dr. Rachel Noorda from Portland State University authored this annual survey to capture how these younger generations read and discover books. Read more

2023 Publishing Recap: Industry News, Statistics & Predictions for 2024

January 16, 2024

2023 Publishing Recap That’s a wrap on 2023! As the new year finally begins, here are some highlights and important things to know or remember from the past year, as well as what your publishing colleagues are predicting for the future! We’ll go over lawsuits and concerns regarding artificial intelligence,… Read more

How Flywheel Increased Projected Sales by 8% for Pilot Participants (Metadata Minute: Issue #4)

November 27, 2023

In order to test our new service, Flywheel, and ensure its success, we partnered with publishers over the course of the last two years to gather data that proves we can do what we say we can—which is choosing the right titles at the right time to optimize their overall potential. Read more

BookSmarts Podcast (ep. 38): Miriam Warren on International Mergers & Acquisitions

November 20, 2023

Victoria Sutherland is the Founder and Publisher of Foreword Magazine, Inc., and Director of Children’s Books USA. She joins the BookSmarts Podcast to discuss how Foreword Magazine can help smaller, independent publishers with their marketing endeavors. Read more

Don’t 🍁FALL🍂 for these Book Publishing Myths

November 16, 2023

This November, let’s take some time to debunk some book publishing myths surrounding our Firebrand Technologies products and services. As an active partner in the book publishing industry for over 35 years, we cater to a wide range of book publishers, be it large or small, trade, education, Christian, comics & so much more! Read more

Meet Flywheel: the NEW Backlist Sales & Marketing Service from Firebrand Technologies

October 30, 2023

The first of its kind, Flywheel is a full-service offering from Firebrand Technologies that harnesses the power of AI-supported technology to identify hidden opportunities for driving backlist sales, precisely when it matters most. Read more

Metadata Minute (Issue #3): Mastering Cover Image Issues

October 30, 2023

Learn about the importance of consistent book cover images and find out how🔸ELOQUENCE ON ALERT🔸can help ensure your covers are functioning at full capacity for the busy, holiday shopping season. Read more

BookSmarts Podcast (ep. 37): Victoria Sutherland on Reviews and Opportunities for Independent Publishers

October 16, 2023

Victoria Sutherland is the Founder and Publisher of Foreword Magazine, Inc., and Director of Children’s Books USA. She joins the BookSmarts Podcast to discuss how Foreword Magazine can help smaller, independent publishers with their marketing endeavors. Read more

Top 5 Title Monitoring Mistakes…and How to Avoid Them

October 12, 2023

Does it ever seem difficult (or maybe even impossible) to successfully monitor ALL of your titles in online retailers? Enter🔸Eloquence on Alert! Read more

Metadata Minute (Issue #2): Winter is Coming – Update your Metadata

September 25, 2023

As the leaves begin to fall and winter approaches, the famous Games of Thrones warning “Winter is Coming” serves as a reminder that preparation is key when facing the opportunities of the winter holiday season. Read more

BookSmarts Podcast (ep. 36): Sustainable Typesetting with Klaus Krogh

September 25, 2023

BookSmarts Podcast (ep. 36): Sustainable Typesetting with Klaus Krogh Klaus Krogh is the President, CEO, and co-founder of ⁠2K/Denmark⁠, a graphic design, typesetting, and type design company that earlier this year launched the ⁠Sustainable Typesetting⁠ brand of services. He joins the BookSmarts Podcast to discuss the importance of Sustainable Typesetting for publishers and… Read more

The Future of AI & Publishing Or: How I Learned to Stop Worrying and Love the Robot

September 14, 2023

The world of publishing is undergoing a profound transformation, thanks to the introduction of advanced artificial intelligence tools like Chat GPT. Recent arguments have surfaced about how much of a threat AI is to the publishing industry, prompting Thad McIlroy’s “AI Is About to Turn Book Publishing Upside-Down” article on Publishers Weekly. Read more

Metadata Minute (Issue #1): The KEY to Keywords in the Book Publishing Industry

August 28, 2023

Back in 2016, Firebrand Technologies and Kadaxis ran a Keyword Research Study on the impact keywords have on book sales…We took a 1967 title with no keywords, added Kadaxis’ suggested keywords into Title Management, and observed… Read more

Accessibility Is Not Just a Publishing Buzzword

August 16, 2023

In the rapidly evolving landscape of modern publishing, the term “accessibility” has transcended its status as a mere buzzword to become a legal and fundamental necessity. In order to remain competitive in our modern digital marketplace, publishers need to ensure that their backlist and frontlist titles are fully inclusive and accessible to all types of readers. What does accessibility in publishing mean? Read more

BookSmarts Podcast (ep. 34): Book Visibility with Laura Brady

August 8, 2023

Mary Carlomagno is a publishing veteran with experience on all sides of the business including marketing positions at Barnes & Noble and Random House. She joins us on the BookSmarts Podcast to discuss how publishers can expand the visibility of their titles. Read more

BookSmarts Podcast (ep. 35): Book Visibility with Mary Carlomagno

August 8, 2023

Mary Carlomagno is a publishing veteran with experience on all sides of the business including marketing positions at Barnes & Noble and Random House. She joins us on the BookSmarts Podcast to discuss how publishers can expand the visibility of their titles. Read more