Firebrand Technologies

Flywheel in Action: A $1 Million Win for Backlist Titles Flywheel is an innovative backlist sales and marketing service powered by Firebrand Technologies—open to all publishers, not just existing Firebrand clients. Powered by proprietary data analysis and machine learning tools, Flywheel helps our team of metadata specialists uncover hidden opportunities… Read more

Metadata Minute (Issue #19): The Importance of Metadata for Libraries Libraries are powerful partners in book discovery, but connecting with them requires thoughtful metadata strategies. With limited budgets and unique needs, libraries depend on metadata to make purchasing decisions—especially when buying digital titles. Publishers who invest in detailed, targeted metadata… Read more

How AI is Shaping the Audiobook Industry AI technology is transforming the audiobook industry, offering publishers unprecedented opportunities to expand their reach while reducing costs and production time. Bryan Heathman, CEO of Made for Success Publishing—a book publishing company that specializes in selling audiobooks—was a guest speaker at the 2024… Read more

Metadata Minute (Issue #18): Cookbook Metadata Essentials In the crowded cookbook market, getting your book noticed requires precise metadata that captures its unique flavor. With the right metadata, you can connect with the perfect audience, enhance discoverability, and boost sales. Here are some cookbook-specific metadata strategies to help your titles… Read more

Top Five Helpful Eloquence on Alert Reports It’s an unfortunate reality that online retailers may be misrepresenting your title data on a regular basis. Book publishers who don’t regularly monitor their books in online retail could be losing out on potential sales, as well as marketing opportunities. Eloquence on Alert… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more

Think you need a big budget to market your book effectively? Think again! At the Publishing Innovation Forum last September, we explored the art of book marketing in a session titled “Book Marketing at Any Budget.” Industry professionals gathered to discuss practical insights and creative strategies for publishers looking to… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more

Metadata Minute (Issue #15): What is Accessible Metadata? As publishing embraces inclusivity, ebook accessibility has become essential. However, in addition to making your ebooks accessible, it is important to send out metadata that highlights the accessibility features (and limitations) of your ebooks, helping retailers and consumers determine whether a title… Read more

The pandemic took the book publishing industry by surprise, emphasizing the need for resilient business practices to be in place before a crisis hits. David Hetherington, Vice President of Global Business Development at Books International—a leading provider of US and international book manufacturing, print, and digital distribution services—was originally scheduled… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more

BookSmarts Podcast (ep. 48): Jason Brockwell on “Distribution in the Digital Age” Jason Brockwell is the President of National Book Network, one of the largest independent book distributors in the United States. With titles in nearly every bookstore category, NBN has helped a broad variety of publishers with their distribution… Read more

You worked hard on creating the perfect children’s book for your audience, but are you including the 𝙗𝙚𝙨𝙩 𝙥𝙤𝙨𝙨𝙞𝙗𝙡𝙚 metadata to get it discovered by parents?? Read more

BookSmarts Podcast (ep. 47): Benetech’s Michael Johnson on Accessible Ebooks Michael Johnson is the Vice President of Content at Benetech. In this role, he works directly with publishers, conversion houses, technology platforms, retailers, and educational institutions to help them understand and implement processes that allow for fully accessible content to… Read more