Firebrand Group Endorses BISG Statement on Misuse of the Subtitle Field

In May 2023, the Book Industry Study Group (BISG) released a statement reminding the industry of the proper use of the title and subtitle fields. This statement joins a 2018 statement from BIC on the same topic, and is, in many ways, a restatement of the best practices defined in the BISG’s Best Practices for Product Metadata guide.

The problem being addressed is that some publishers are including promotional and marketing text in the subtitle metadata field (and sometimes even the title field). This marketing text is promoted by data professionals outside the book industry as a method for better product discoverability on certain retailers. However, a problem arises when those metadata differences spread throughout the supply chain. Extraneous content in the title and subtitle fields can cause issues for distributors, data aggregators, libraries and other parts of the supply chain that use those fields to properly identify the product in question.

Firebrand Group’s supporting statement reads:

“Firebrand Group—a global collection of technology companies including Firebrand Technologies, NetGalley, and Supadu Ltd—fully supports BISG and this latest set of best practice guidelines. Misusing clearly defined metadata fields muddies the waters for everyone in the publishing industry and creates inefficiencies. By following BISG guidelines, for this and other key fields, more books will more easily reach more readers.”

Firebrand Group’s supporting statement joins statements from other industry leaders.

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About Firebrand Group
Firebrand Group—a global collection of companies including Firebrand Technologies, NetGalley, and Supadu Ltd—offers comprehensive technology solutions to nurture book publisher success. The Firebrand Group is owned by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. For more information, visit firebrandtech.com. For more information on Media Do’s services and corporate divisions, visit mediado.jp/english.

Firebrand Technologies Launches Cost Effective Metadata Review Service

Automated quality assessment process provides practical results that help publishers increase book sales.

Countless studies have shown that increasing quality of your metadata can directly correlate to increased visibility and sales for your titles. The problem most publishers have is just not knowing whether their metadata is of the necessary quality.

Firebrand Technologies’ Metadata Review Service is the perfect solution to that problem!

For a small one-time fee, we will run your entire product list through an automated quality assessment process that looks at four key metadata elements that can impact the visibility and sales of your books:

  • Keywords
  • BISAC subject codes
  • Author biography
  • Long description

After the assessment is run, you will receive a report describing where this metadata does not currently meet industry recommendations, as well as a 30-minute consultation call to drill into the results and to discuss practical ways you can use that information to enhance your metadata and increase your sales.

Once you complete your metadata cleanup, we will run your metadata through the assessment tool again to compare your results, and provide you with another 30-minute consultation.

Have questions? Want to sign up? Contact us today!

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About Firebrand Technologies
Firebrand Technologies, a strategic part of Firebrand Group, is dedicated to providing leading software and services to help publishers achieve success. Title Management Enterprise tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data reaches the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. For more information, visit firebrandtech.com.

Announcing the 2023 Firebrand Technologies Community Conference: Oct 25 in Chicago, IL

It’s happening! Are you ready?!

Join your industry colleagues and the Firebrand Technologies team for one day of practical training, innovative thinking, connecting with peers, and in-depth discussion on topics that will impact your business. We are thrilled to bring together this exceptional community of book publishers once again.

Become your team’s expert in Firebrand Technologies’ products by attending the annual Firebrand Technologies Community Conference on October 25, 2023 in Chicago, IL. This year, the conference will be held at the beautiful Newberry Library. What better place to discuss publishing than a beautiful research library?!

You won’t want to miss this valuable and knowledgeable training opportunity! Join your industry colleagues and team members from Firebrand for a full day of intense, practical training, innovative thinking, connecting with peers, and in-depth discussions on topics that will impact your business.

This one-day Community Conference will feature deep dive training on Title Management Enterprise, Eloquence on Demand, and Eloquence on Alert. If you use any of these tools on a regular basis, this is the event for you!

Who should attend:

  • Executives and Publishers looking to network with peers and talk about strategic issues that are affecting the industry.
  • Corporate Insights, Business Ops, and Data Analysts interested in early marketing activity and reports, as well as alerts about product changes on retail sites.
  • Title Management users and administrators, including anyone from Editorial, Production, Marketing, IT, and more.
  • Eloquence on Demand and Eloquence on Alert users, including anyone interested in learning more about metadata, the power of data for marketing backlist titles, and other data-informed strategies for growth.

Register today to ensure your space and take advantage of the Early Bird Discount rate!

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About Firebrand Technologies
Firebrand Technologies, a strategic part of Firebrand Group, is dedicated to providing leading software and services to help publishers achieve success. Title Management Enterprise tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data reaches the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. For more information, visit firebrandtech.com.

BISG Appoints Firebrand Technologies’ Joshua Tallent as Board Chair Beginning July 1, 2023

Firebrand Technologies’ Joshua Tallent (second from left) pictured at the April 28, 2023 BISG Annual Meeting of Members alongside Firebrand Group colleagues (from l to r) Paul Milana (Director of Professional Services, Firebrand Technologies), Angela Bole (CEO, Firebrand Group), Kristina Radke (VP of Business Growth & Engagement, NetGalley), and Mary Pratt (Director of Product Management, NetGalley).

Newburyport, MA (May 3, 2023) — Firebrand Group—a global collection of companies including Firebrand Technologies, NetGalley, and Supadu—is pleased to announce the appointment of Joshua Tallent, Firebrand Technologies’ Director of Sales and Education, to the position of Book Industry Study Group (BISG) Board Chair. The appointment was confirmed during the BISG Annual Meeting of Members, held April 28, 2023 in New York City. Joshua’s term as Chair starts July 1, 2023 and will continue for two years.

An acclaimed teacher and guide, Joshua has focused on the role of data in book publishing for over 20 years and is a vocal advocate for high quality book metadata. In his role at Firebrand Technologies, he helps publishers learn about and find solutions to their workflow and metadata problems. Joshua was first elected to the BISG Board of Directors in June 2020 and has served as Vice Chair of the Board for the past year. He also serves on the BISG Metadata and Workflow Committees.

In addition to his involvement with BISG, Joshua hosts the Booksmarts Podcast, featuring insightful discussions on the business of publishing and interviews with industry experts.

“Joshua is perfectly suited for this appointment,” said Firebrand Group CEO Angela Bole. “He has the right outlook on data quality and a measured approach to problem solving. I look forward to the myriad ways he will help lead BISG into the future.”

“I’m honored and excited to take on the role as BISG’s Board Chair,” Joshua said. “BISG’s focus on the complete supply chain makes it the perfect place to build relationships across the entire publishing industry.”

BISG is a professional trade association made up of a diverse slate of publishers, manufacturers, wholesalers, and distributors, libraries, retailers, and industry partners. Through its committees, events, and publications, BISG collaborates with all members of the publishing community to help the industry run more effectively and efficiently.

Following Joshua’s two-year term as BISG Board Chair, he is slated to serve two additional years as Immediate Past Chair.

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About Firebrand Group
Firebrand Group—a global collection of companies including Firebrand Technologies, NetGalley, and Supadu Ltd—offers comprehensive technology solutions to nurture book publisher success. The Firebrand Group is owned by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. For more information, visit firebrandtech.com. For more information on Media Do’s services and corporate divisions, visit mediado.jp/english.

About Firebrand Technologies
Firebrand Technologies, a strategic part of Firebrand Group, is dedicated to providing leading software and services to help publishers achieve success. Title Management Enterprise tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data reaches the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. For more information, visit firebrandtech.com.

About the Book Industry Study Group, Inc. (BISG)
The Book Industry Study Group (BISG) is the book industry’s leading trade association for standards, education, and research and information. BISG facilitates the connections and conversations that solve common problems, advance new ideas, and more profitably bring published content to readers.

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Introducing Kevin Franco: Our New EoA Product Manager

We are excited to announce that Kevin Franco is the new product manager for Eloquence on Alert. Kevin replaces Catherine Toolan, who retired from the company on February 1, 2023. He has been with Firebrand for almost 2 years and has extensive experience in digital marketing and building innovative products for the publishing industry.

Kevin has spent the past few months getting up to speed on EoA and is excited to be running the program.

If you have any questions about Eloquence on Alert, please contact us!

Firebrand Group Welcomes New CEO Angela Bole

Firebrand Group (FBG), the book industry’s leading technology company for cutting edge software and services, announced today the official placement of Angela Bole in the role of Chief Executive Officer. Her appointment to succeed previous CEO Fran Toolan was initially announced on June 9, 2022. Since then, Ms. Bole has worked alongside Mr. Toolan, the FBG Board of Directors, and various members of the FBG management team to ensure a smooth transition.

Ms. Bole joins Firebrand Group—a collection of companies including Firebrand Technologies, NetGalley LLC, and Supadu Ltd—at a pivotal moment in the company’s 35 year history. Firebrand Technologies and NetGalley were acquired by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, in 2021; Supadu in 2022. Today, this unique collection of companies, now all co-located under the Firebrand Group umbrella, provides publishers with cohesive tools to effectively manage internal workflows, external marketing, and eventual sales.

Previous to Firebrand Group, Ms. Bole served as CEO of the Independent Book Publishers Association (IBPA). Throughout her time at IBPA her mission was “to lead and serve independent publishers through advocacy, education, and tools for success.” Ms. Bole is highly regarded in the book industry for raising the profile and visibility of the IBPA, and for encouraging book publishing best practices and the highest industry standards.

“We are excited to be joined by Angela Bole who will head up Firebrand Group,” says Daihei Shiohama, President and CEO of Media Do International, Inc. “We are fortunate to have secured Ms. Bole whose considerable experience and knowledge of the industry will take our family of companies forward in its next phase of development.”

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About the Firebrand Group – The Firebrand Group, consisting of Firebrand Technologies, NetGalley, and Supadu, provides leading software and services to help publishers achieve success. The Firebrand Group is owned by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. For more information, visit firebrandtech.com. For more information on Media Do’s services and corporate divisions, visit mediado.jp/english.

Angela Bole to Succeed Fran Toolan at the Firebrand Group

The Firebrand Group (firebrandtech.com), the book industry’s leading technology company for cutting edge software and services that enable publisher success, announced today that Angela Bole, current CEO at the Independent Book Publishers Association (ibpa-online.org), will succeed Firebrand CEO Fran Toolan on February 1, 2023. Toolan, who founded Firebrand as Quality Solutions, Inc. in 1987, passes the reins to Bole after 35 years as the company’s sole CEO. He will remain on the Firebrand Group Board of Directors post transition.

Upon launching Firebrand Technologies, Toolan understood that the publishing industry was a unique and creative business that needed efficient tools and workflow processes to thrive and be profitable. “These tools must accentuate the creativity in publishing,” he said at the time, “not hinder it.”

Today, the Firebrand Group includes Firebrand Technologies, NetGalley, and Supadu. Firebrand Technologies Title Management Enterprise Software and Eloquence on Demand service headline a group of technologies that help publishers track and manage titles from pre-acquisition through their long tail of sales. NetGalley helps provide excitement about titles by connecting eBook and audio content with reviewers. And the newest addition to the Firebrand family of services, Supadu, is the leading provider of publisher e-commerce solutions in the US and UK.

In February 2021, Firebrand was acquired by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s $4.5 billion eBook market.

“With the support of MD-i, the Firebrand Group is growing and innovating at an unparalleled rate of speed,” said Toolan. “The opportunities in front of us are very exciting, and I’m equally excited that Angela will be here to guide us going forward.”

Said Daihei Shiohama, CEO of MD-i: “Both here and in Japan, we are so excited to have Angela succeed Fran. We are determined to provide utmost support to Firebrand Group with Angela as new CEO. With the annual growth rate of close to 20% in Japan’s digital publishing market where NFT, XR, and other diversified elements stimulate the publishing industry, we are convinced that Angela will lead the group to uplift the global publishing industry’s expansion.”

Bole, a 2019 Publishers Weekly notable person of the year, began her career at an independent bookstore in Jackson, WY before moving to NYC in 2005 to pursue a Masters in book publishing from New York University. While in NYC, she held various positions with the Book Industry Study Group (BISG)–including a stint as interim executive director–where she spearheaded research into consumer attitudes toward ebook reading, oversaw initiatives supporting the industry’s transition to ISBN-13, and developed best practices and other documentation for use of the ONIX and EPUB standards. Bole served as treasurer of the International Digital Publishers Forum (IDPF) from 2011 to 2014, before moving to Manhattan Beach, CA to become ED and later CEO of IBPA, where she has stabilized and grown operations for the past nine years.

“During her years leading IBPA, Angela has transformed the organization into the leading association for advocating and supporting the growing community of independent publishers,” said current IBPA Board Chair Karla Olson (Director, Patagonia Books). “During the last two challenging years in particular, Angela made certain IBPA provided innovative and essential member support and increased efforts to ensure diversity, equity, and inclusion within all aspects of the association. IBPA will be forever grateful to Angela for her leadership, her vision, and her passion for publishing.”

Bole officially assumes the position of Firebrand Group CEO on February 1, 2023. When asked what she hopes to achieve, she said, “Firebrand has been powering the publishing industry for over 30 years through quality software solutions and a dedicated and committed staff. Given all we’ve learned over the past few years, I hope to build upon what’s already working to enable even more efficiencies for the companies Firebrand serves. I know this will be a team effort; I couldn’t be more excited to join and lead the team.”

About the Independent Book Publishers Association (IBPA) – Founded in 1983 to support independent publishers nationwide, the Independent Book Publishers Association (IBPA) leads and serves the independent publishing community through advocacy, education, and tools for success. With over 4,000 members, IBPA is the largest publishing association in the U.S. Its vision is a world where every independent publisher has the access, knowledge, and tools needed to professionally engage in all aspects of an inclusive publishing industry. For more information, visit ibpa-online.org.

About the Firebrand Group – The Firebrand Group, consisting of Firebrand Technologies, NetGalley, and Supadu, provides leading software and services to help publishers achieve success. The Firebrand Group is owned by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. For more information, visit firebrandtech.com. For more information on Media Do’s services and corporate divisions, visit mediado.jp/english.

Media Do International acquires Supadu Ltd.

Media Do International, the US-based subsidiary of Media Do Ltd., in Japan, today announced they have acquired all of the shares of Supadu Ltd. Mark Harvie-Watt, CEO and Co-Founder of Supadu Ltd., will remain on as CEO indefinitely.

Media Do International acquired Firebrand Technologies and NetGalley in January 2021, and Supadu has worked closely with Firebrand for the last five years.
Supadu CEO, Mark Harvie-Watt, said about the deal: “I am really excited to be working with Media Do, Firebrand and NetGalley. We have worked closely with these companies for a number of years and know how important they are for many of our customers. This deal will bring closer synergies, more integrated solutions, and provide our customers with an exciting road map for years to come.”

“We are excited to bring Supadu into the Media Do family as part of the Firebrand Group,” says Daihei Shiohama, CEO of Media Do International. “We look forward to collaborating more closely with them going forward and to expand its business opportunities all around the world including Japan.”

The MEDIA DO Group aspires to make the greatest possible contributions to the growth of the overall publishing market by leveraging its cutting-edge technologies and distinctive position in the industry to promote the popularization of eBooks and other digital content. Media Do International is based in San Diego, California.

Supadu Ltd, based in the UK, was founded in 2010 and is the lead provider of website and e-commerce solutions for publishers. It has more than 250 global customers, primarily in Europe and the US. Supadu serves publishers of all sizes and across trade, academic and university press spaces. With the Supafolio metadata management platform at its core, Supadu uses book data to build beautiful websites with enhanced title visibility, advanced search functions and rich user experience. Supadu has a range of integrated e-commerce solutions and offers extensive support throughout the website build and beyond.

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About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

Title Management Desktop is back!

Editor’s Note: In case it was not clear, this was all an elaborate April Fool’s Joke.

Are you worried about security? Are you pining for the good old days when all of your work was done in desktop applications instead of on websites?

Well, we have the perfect solution for you! Title Management 5.1 for Desktops!

The Title Information page in Title Management 5.1

Title Management 5.1 does away with most of the complex configurations and special capabilities of Title Management 10.5, and returns users to the previous heightened state of efficiency that comes with fewer features and functions. For example, the Home screen is much more streamlined in version 5.1, just showing the Firebrand logo instead of those complex-looking dashboards

The Home screen in Title Management 5.1

In addition to these awesome feature reductions, we are excited to announce that Title Management Desktop will now be available on three CD-ROM disks! No more fumbling with twelve different floppy disks just to install the application.

Are you considering a change? Would you like to know more? Please see our complete overview video here!

Media Do International acquires Firebrand Technologies and NetGalley, LLC

Media Do International, the US based subsidiary of Media Do Ltd., in Japan, today announced that they have acquired all of the shares of Quality Solutions/Firebrand Technologies and NetGalley from their current shareholders. Fran Toolan, founder and CEO of the companies, will remain on as CEO for a minimum of three years.

“We are very pleased to bring Firebrand and NetGalley into the Media Do family,” says Daihei Shiohama, CEO of Media Do International. “We have long respected the works of the Firebrand Group, and are very excited about the prospects of working closely with them in the future.”

“Media Do has been NetGalley’s partner in Japan since 2016, and we know each other quite well,” says Toolan. “Firebrand and NetGalley have never been stronger as companies, and I believe that becoming part of the Media Do Group ensures continuity for our customers and opportunities for our team for many years to come.”

Media Do Co., Ltd. is one of the largest eBook distribution companies in the world and retains the largest share of Japan’s $3.7 billion eBook market*, and is based in Tokyo. Media Do International is based in San Diego, California. Media Do Group’s mission is to realize a sound creative cycle for copyrighted works by distributing them as widely as possible under fair use and maximizing profits to publishers/authors and rights owners. Quality Solutions/Firebrand Technologies was founded in 1987. NetGalley, LLC was acquired in 2008. Firebrand and NetGalley provide marketing and technology services for more than 500 publishers worldwide. NetGalley, LLC operates websites in the US, UK, France, Germany, and Japan.

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About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.