Metadata distribution is just the first step in selling your books; merchandising them is arguably more important. Merchandising is about more than just putting out some ads or scheduling author speaking events. Those are important, but you need to see through the eyes of your consumers, ensuring that the metadata you are sending out is properly represented by retailers. You need Actionable Market Intelligence and the ability to act on that intelligence quickly and easily.
Eloquence on Alert will help you measure the success of your merchandising efforts, by allowing you to track key indicators over time.
Eloquence on Alert augments Title Management and Eloquence on Demand, applying data analysis to provide Actionable Market Intelligence about your books, metadata, and retail merchandising efforts in key retail channels.
You can use Eloquence on Alert to watch and report on key indicators that are important to you, such as:
Now available as a standalone service! If you are interested in participating in this program, please contact us.
Case Study on Increasing Book Sales and Visibility with Keywords
Want to learn more about how keywords affect sales? As part of our ongoing work with Actionable Market Intelligence, Firebrand has joined forces with Kadaxis to research the impact keywords have on the sale of books. The initial results of this study are available here, and you can watch a video presentation about the project here.
Inquire about Audience Analysis and Keyword recommendations from Kadaxis, a Firebrand Partner.