Title Management Enterprise provides marketing personnel with the ability to manage Marketing Plans, campaigns, specific projects, publicity and events. Budgets, scheduling and dedicated notes fields are used to provide detailed information to the organization about marketing and PR efforts and history. Content for marketing materials is gathered organically throughout the lifecycle of a title — originating at the best possible source at the most advantageous time. As content evolves from editorial proposals through production and launch meetings, title information and copy is continuously entered, reviewed, approved, and available in a single integrated system for use in marketing collateral.
The Many Faces of Marketing Copy and Data:
- Marketing Collateral: Title Management includes integration with InDesign to provide the most efficient workflow to develop complex sales catalogs, tip sheets, flyers, and other promotional materials. Want an attractive specialty catalog for Frankfurt or London? Title Management can deliver!
- Website Integration: Title Management can send marketing information and data directly to your website, serving as a built-in Content Management System and ensuring your customers have the most up-to-date information.
- Metadata and Content Distribution: Through Firebrand’s Eloquence on Demand you can deliver this to over 500 international trading partners including Amazon, Apple, Baker & Taylor, Barnes & Noble, Google, Kobo, Ingram, Nielsen, Gardners, Booktopia, and TitlePage.
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