Maintaining enriched title information in Title Management should be considered an investment in a valuable corporate asset. Title Management enables a publisher to maximize the return on investment by leveraging this asset to prepare Title Information Sheets, Sales Tip Sheets, Catalogs, Flyers, B&N Buy Sheets and more. This same information can be integrated with your website for consistency and efficiency.
Through Firebrand’s Eloquence on Demand you can deliver this to over 500 trading partners including Amazon, Apple, Baker & Taylor, Barnes & Noble, Google, Kobo, Ingram, Nielsen, Gardners, Booktopia, and TitlePage.
Tying it all together through one integrated approach: Sales Reps, Buyers and Readers alike can now enjoy the same enriched title information they need — when they need it — to make informed decisions.
Features
Benefits
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We chose to work with Firebrand on the strengths of Title Management as a flexible, configurable product and project management tool and Eloquence as a rock-solid way to get our publications to market. As a publisher of both books and journals, we needed a system that could support many types of publications and that could grow with us and our business, and Title Management fit the bill. What we didn’t anticipate, and now greatly depend on, is the strong community that comes with working with Firebrand. Firebrand participates fully in the publishing industry, not just as vendor in an exhibit hall. They bring ideas, best practices, and innovations back to the user community, and we benefit tremendously from the experiences of the wide variety of publishers who use their tools and services.Allison C. Belan Director of Digital Strategies and Systems, Duke University Press May 19, 2016
Firebrand has provided a solid foundation to support the growth of our publishing operation. Before our implementation of Title Management, product information was spread throughout our organization. Title Management has centralized our product information, which has led to improved accuracy and communication across our company. Firebrand has also provided powerful tools for our marketing team, allowing us to communicate more effectively and efficiently with our trading partners through Eloquence. In addition to providing the infrastructure for our publishing and marketing operations, Firebrand provides solid support. Our team has been impressed by the Firebrand consultants; their knowledge of the publishing industry and understanding of the challenges companies like ours face gives them an ability to develop solutions that solve our business needs. Title Management, Eloquence and the support we have come to rely upon from the Firebrand team has played a key role in growing our product line and supporting our transition from print to digital.Shannon DeProfio Vice President, Publishing, Goodheart-Willcox May 19, 2016
Two years after a very successful installation of Title Management, I can unequivocally state that Firebrand has lived up to their commitments and we look forward to a long and productive relationship.John Donatich Director, Yale University Press May 25, 2016
In the old days, Acquisitions lived on its own—maintaining spreadsheets for everything imaginable. Now, using Acquisitions in Title Management, we are integrated with the rest of the press and, when we are ready, can approve projects and automatically create title records for the rest of the press to see. Our Acquisitions process is more streamlined and the acquisition status reports give us the view of our projects when and how we need it. We can’t live without it!Lindsay Toland Senior Acquisitions Administrator, Yale University Press May 25, 2016