[Editor’s note: In case it was not clear, this was an April Fool’s joke. No elephants were harmed in the making of this video.]

Firebrand is constantly innovating and evolving — looking for the most effective strategies to help publishers succeed in the marketplace.

We are excited to announce the launch of our newest metadata delivery service, Elephants on Demand!

Elephants on Demand helps you get your heaviest and most important metadata where it needs to go. No longer do you have to worry about an intern dropping your fragile metadata on the way to the retailer, or one of the monkeys running the vacuum tubes getting their tubes crossed. No longer will your fully-fleshed-out metadata be left in the office because the designated carrying service can’t lift anything with a Table of Contents, an Excerpt, and 10 Review Quotes.

Elephants on Demand can handle any metadata load you give it, from the smallest to the largest. We have scoured the globe to find the fastest and hardiest elephants available, and we have already started to put them to work for you.

“This is a truly remarkable innovation in metadata delivery, which I know will make a huge impact on visibility,” said Catherine Toolan, Director of Elephant Services at Firebrand. “We have already been impressed with how quickly the service has been accepted by major retailers, and we are looking forward to expanding the reach of the service internationally with our upcoming Elephant Seal expansion.”

For more information on this new service, please watch our introductory video below.