The Reenvisioned SaaS Product Includes New Features, Easier Sign-up, and Flexible Pricing Tiers

Newburyport, MA (March 6, 2025) — Firebrand Technologies—a leader in innovative technology solutions for book publishers, and a strategic part of the Firebrand Group collection of companies owned by Media Do International (MD-i)—is thrilled to announce the reenvisioning and relaunch of Eloquence on Alert (EOA), the premier online retail analytics tool designed to empower publishers with actionable insights and monitoring capabilities. With this relaunch, Firebrand Technologies introduces a suite of new features and updates making the SaaS-based product more accessible, powerful, and user-friendly than ever before.

New Features and Enhancements:

1. Enhanced Dashboard Reports: The new dashboard interface displays essential insights related to a publisher’s online catalog. From missing buy buttons to sales rank changes, this powerful software helps publishers respond quickly to issues that could impact book visibility and revenue.
2. Convenient Monitoring of a Publisher’s Entire Catalog: Whether a publisher is monitoring 25 titles or 25,000, they can choose the plan that best fits their budget and monitoring needs. Publishers can easily monitor their entire catalog at different frequencies—daily, weekly, monthly, quarterly, or annually.
3. Quick and Easy Sign-Up: The new simplified sign-up process ensures publishers can start monitoring their catalog as soon as possible. Sign-up, set preferences, and begin tracking titles.

In addition to its new features and enhancements, Eloquence on Alert is now available through flexible pricing tiers starting at just $49/month, making it affordable for publishers of all sizes. For the first time, users of the platform can opt for a secure and easy-to-use credit card payment option, enabling greater convenience and simplicity.

“The reenvisioning of Eloquence on Alert reflects Firebrand Technologies’ dedication to making advanced book retail compliance monitoring accessible to everyone in the publishing industry, regardless of their staff size or budget,” said Angela Bole, Chief Executive Officer of Firebrand Technologies and NetGalley LLC.

To help publishers make the most of Eloquence on Alert’s features, Firebrand Technologies is launching a webinar series, “Online Retail Success for Book Publishers,” designed to help publishers navigate the complexities of online retail compliance and optimize their sales strategy. The webinar series starts with Online Retail Compliance 101. This introductory session will guide participants through the importance of retail compliance monitoring and the risks of neglecting retail analytics. Attendees will also gain insights into how Eloquence on Alert empowers publishers to safeguard and optimize their online presence with ease.

Click here to register for the webinar

For more information about Eloquence on Alert or to schedule a demo, contact:

Joshua Tallent
Director of Sales and Education
Firebrand Technologies
Email: joshua@firebrandtech.com
Schedule a demo: https://calendly.com/joshuatallent/eoa

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About Firebrand Technologies
Firebrand Technologies—a strategic part of the Firebrand Group collection of companies owned by Media Do International (MD-i)—is dedicated to providing leading software and services to help publishers succeed. Title Management tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data reaches the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. Firebrand Flywheel harnesses the power of AI-supported technology to identify hidden opportunities for driving backlist sales, precisely when it matters most. To learn more, visit firebrandtech.com.

About Media Do International (MD-i)
Media Do International (MD-i) owns the Firebrand Group, a collection of companies including Firebrand Technologies, NetGalley, LLC, and Supadu Ltd. that provide leading software and services to help publishers succeed. MD-i is itself the US-based subsidiary of Japan’s Media Do Co. Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. Media Do Co. Ltd.’s mission is to make more content available for more people. To learn more, visit mediado.jp/english.

Longstanding book publishing tech companies continue to invest in strengthening their technology team with appointment of new CTO, Tom Shawver

Newburyport, MA (January 11, 2024)—Firebrand Technologies and NetGalley, LLC—each a strategic part of the Firebrand Group collection of companies owned by Media Do International (MD-i)—announced today the appointment of Tom Shawver in the role of Chief Technology Officer (CTO). As CTO of both companies, Shawver will lead and refine the overall technology strategy, ensuring scalability, security, and efficiency across multiple product lines. Shawver’s official start date is January 16, 2024.

“I’m excited to be part of two companies so pivotal to book publishing and helping publishers reach their audiences in the growing digital space,” said Shawver. “Strengthening the way readers find and enjoy new stories, information, and perspectives is both a professional and personal passion of mine. Firebrand and NetGalley define the industry standard with a collection of tools absolutely vital to their publishing partners and distribution network, and I’m both humbled and invigorated to have the opportunity to expand and streamline that platform with such an experienced team.”

A lifelong technologist, Shawver has spent over 15 years leading companies of all sizes—ranging from seed-stage to the Fortune 500—in embracing cutting-edge solutions to drive growth. Before Firebrand Technologies and NetGalley, LLC, Shawver was the Chief Technology Officer at 360 Media Direct, working with both book and magazine publishers to drive digital content adoption among readers.

Starting at the ground level of the cloud computing boom, Shawver has specialized in building software platforms that scale globally, react quickly, and stay highly integrated with other industry-leading software. He maintains and contributes to widely used open source software products that power thousands of companies worldwide, focusing on security and customer identity. He holds a degree in Computer Science from Albright College, where he also studied in the Music and Digital Media programs.

“We’re beyond excited for Tom to join our teams as Chief Technology Officer,” said Firebrand Technologies and NetGalley, LLC CEO Angela Bole. “Our unique, community-focused approach to technology development creates an optimal atmosphere for innovation and product success. I’m certain Tom’s experience and personal aptitude will fit in perfectly and prove vital to the future of our companies as we continue to adapt to serve our clients’ needs.”

Firebrand Technologies and NetGalley, LLC are fully-virtual technology companies working in and for the book publishing industry. In partnership, the companies have been helping publishers manage their internal workflows, digital distribution, and marketing efforts for over 35 years with technology solutions that touch the lives of thousands of print, ebook, and audio professionals every day.

In February 2021, Firebrand Technologies and NetGalley, LLC were acquired by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s $4.5 billion ebook market. Bole, former CEO of the Independent Book Publishers Association, succeeded Fran Toolan as CEO of Firebrand Technologies and NetGalley, LLC on February 1, 2023. Toolan remains on the companies’ board.

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About Firebrand Technologies
Firebrand Technologies—a strategic part of the Firebrand Group collection of companies—is dedicated to providing leading software and services to help publishers succeed. Title Management tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data reaches the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. Firebrand Flywheel harnesses the power of AI-supported technology to identify hidden opportunities for driving backlist sales, precisely when it matters most. For more information, visit firebrandtech.com.

About NetGalley, LLC
NetGalley helps publishers and authors promote digital review copies and audiobooks to book advocates and industry professionals. Hundreds of thousands of members rely on NetGalley’s secure, sustainable, and easy-to-use platform to discover books, share reviews, and champion literacy. The NetGalley team coordinates closely with publishers on targeted promotions, and provides training, strategy, and consultation for incorporating NetGalley into overall marketing and publicity efforts. NetGalley is a strategic part of the Firebrand Group collection of companies, which together provide leading software and services to help publishers achieve success. To learn more, visit netgalley.com/tour.

About Media Do International (MD-i)
Media Do International (MD-i) owns the Firebrand Group, a collection of companies including Firebrand Technologies, NetGalley, LLC, and Supadu Ltd. that provide leading software and services to help publishers achieve success. MD-i is itself the US-based subsidiary of Japan’s Media Do Co. Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. Media Do Co. Ltd.’s mission is to make more content available for more people. For more information, visit mediado.jp/english.

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Firebrand Technologies’ Joshua Tallent (second from left) pictured at the April 28, 2023 BISG Annual Meeting of Members alongside Firebrand Group colleagues (from l to r) Paul Milana (Director of Professional Services, Firebrand Technologies), Angela Bole (CEO, Firebrand Group), Kristina Radke (VP of Business Growth & Engagement, NetGalley), and Mary Pratt (Director of Product Management, NetGalley).

Newburyport, MA (May 3, 2023) — Firebrand Group—a global collection of companies including Firebrand Technologies, NetGalley, and Supadu—is pleased to announce the appointment of Joshua Tallent, Firebrand Technologies’ Director of Sales and Education, to the position of Book Industry Study Group (BISG) Board Chair. The appointment was confirmed during the BISG Annual Meeting of Members, held April 28, 2023 in New York City. Joshua’s term as Chair starts July 1, 2023 and will continue for two years.

An acclaimed teacher and guide, Joshua has focused on the role of data in book publishing for over 20 years and is a vocal advocate for high quality book metadata. In his role at Firebrand Technologies, he helps publishers learn about and find solutions to their workflow and metadata problems. Joshua was first elected to the BISG Board of Directors in June 2020 and has served as Vice Chair of the Board for the past year. He also serves on the BISG Metadata and Workflow Committees.

In addition to his involvement with BISG, Joshua hosts the Booksmarts Podcast, featuring insightful discussions on the business of publishing and interviews with industry experts.

“Joshua is perfectly suited for this appointment,” said Firebrand Group CEO Angela Bole. “He has the right outlook on data quality and a measured approach to problem solving. I look forward to the myriad ways he will help lead BISG into the future.”

“I’m honored and excited to take on the role as BISG’s Board Chair,” Joshua said. “BISG’s focus on the complete supply chain makes it the perfect place to build relationships across the entire publishing industry.”

BISG is a professional trade association made up of a diverse slate of publishers, manufacturers, wholesalers, and distributors, libraries, retailers, and industry partners. Through its committees, events, and publications, BISG collaborates with all members of the publishing community to help the industry run more effectively and efficiently.

Following Joshua’s two-year term as BISG Board Chair, he is slated to serve two additional years as Immediate Past Chair.

# # #About Firebrand Group
Firebrand Group—a global collection of companies including Firebrand Technologies, NetGalley, and Supadu Ltd—offers comprehensive technology solutions to nurture book publisher success. The Firebrand Group is owned by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. For more information, visit firebrandtech.com. For more information on Media Do’s services and corporate divisions, visit mediado.jp/english.

About Firebrand Technologies
Firebrand Technologies, a strategic part of Firebrand Group, is dedicated to providing leading software and services to help publishers achieve success. Title Management Enterprise tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data reaches the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. For more information, visit firebrandtech.com.

About the Book Industry Study Group, Inc. (BISG)
The Book Industry Study Group (BISG) is the book industry’s leading trade association for standards, education, and research and information. BISG facilitates the connections and conversations that solve common problems, advance new ideas, and more profitably bring published content to readers.

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The Firebrand Group (firebrandtech.com), the book industry’s leading technology company for cutting edge software and services that enable publisher success, announced today that Angela Bole, current CEO at the Independent Book Publishers Association (ibpa-online.org), will succeed Firebrand CEO Fran Toolan on February 1, 2023. Toolan, who founded Firebrand as Quality Solutions, Inc. in 1987, passes the reins to Bole after 35 years as the company’s sole CEO. He will remain on the Firebrand Group Board of Directors post transition.

Upon launching Firebrand Technologies, Toolan understood that the publishing industry was a unique and creative business that needed efficient tools and workflow processes to thrive and be profitable. “These tools must accentuate the creativity in publishing,” he said at the time, “not hinder it.”

Today, the Firebrand Group includes Firebrand Technologies, NetGalley, and Supadu. Firebrand Technologies Title Management Enterprise Software and Eloquence on Demand service headline a group of technologies that help publishers track and manage titles from pre-acquisition through their long tail of sales. NetGalley helps provide excitement about titles by connecting eBook and audio content with reviewers. And the newest addition to the Firebrand family of services, Supadu, is the leading provider of publisher e-commerce solutions in the US and UK.

In February 2021, Firebrand was acquired by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s $4.5 billion eBook market.

“With the support of MD-i, the Firebrand Group is growing and innovating at an unparalleled rate of speed,” said Toolan. “The opportunities in front of us are very exciting, and I’m equally excited that Angela will be here to guide us going forward.”

Said Daihei Shiohama, CEO of MD-i: “Both here and in Japan, we are so excited to have Angela succeed Fran. We are determined to provide utmost support to Firebrand Group with Angela as new CEO. With the annual growth rate of close to 20% in Japan’s digital publishing market where NFT, XR, and other diversified elements stimulate the publishing industry, we are convinced that Angela will lead the group to uplift the global publishing industry’s expansion.”

Bole, a 2019 Publishers Weekly notable person of the year, began her career at an independent bookstore in Jackson, WY before moving to NYC in 2005 to pursue a Masters in book publishing from New York University. While in NYC, she held various positions with the Book Industry Study Group (BISG)–including a stint as interim executive director–where she spearheaded research into consumer attitudes toward ebook reading, oversaw initiatives supporting the industry’s transition to ISBN-13, and developed best practices and other documentation for use of the ONIX and EPUB standards. Bole served as treasurer of the International Digital Publishers Forum (IDPF) from 2011 to 2014, before moving to Manhattan Beach, CA to become ED and later CEO of IBPA, where she has stabilized and grown operations for the past nine years.

“During her years leading IBPA, Angela has transformed the organization into the leading association for advocating and supporting the growing community of independent publishers,” said current IBPA Board Chair Karla Olson (Director, Patagonia Books). “During the last two challenging years in particular, Angela made certain IBPA provided innovative and essential member support and increased efforts to ensure diversity, equity, and inclusion within all aspects of the association. IBPA will be forever grateful to Angela for her leadership, her vision, and her passion for publishing.”

Bole officially assumes the position of Firebrand Group CEO on February 1, 2023. When asked what she hopes to achieve, she said, “Firebrand has been powering the publishing industry for over 30 years through quality software solutions and a dedicated and committed staff. Given all we’ve learned over the past few years, I hope to build upon what’s already working to enable even more efficiencies for the companies Firebrand serves. I know this will be a team effort; I couldn’t be more excited to join and lead the team.”

About the Independent Book Publishers Association (IBPA) – Founded in 1983 to support independent publishers nationwide, the Independent Book Publishers Association (IBPA) leads and serves the independent publishing community through advocacy, education, and tools for success. With over 4,000 members, IBPA is the largest publishing association in the U.S. Its vision is a world where every independent publisher has the access, knowledge, and tools needed to professionally engage in all aspects of an inclusive publishing industry. For more information, visit ibpa-online.org.

About the Firebrand Group – The Firebrand Group, consisting of Firebrand Technologies, NetGalley, and Supadu, provides leading software and services to help publishers achieve success. The Firebrand Group is owned by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. For more information, visit firebrandtech.com. For more information on Media Do’s services and corporate divisions, visit mediado.jp/english.

Media Do International, the US-based subsidiary of Media Do Ltd., in Japan, today announced they have acquired all of the shares of Supadu Ltd. Mark Harvie-Watt, CEO and Co-Founder of Supadu Ltd., will remain on as CEO indefinitely.

Media Do International acquired Firebrand Technologies and NetGalley in January 2021, and Supadu has worked closely with Firebrand for the last five years.
Supadu CEO, Mark Harvie-Watt, said about the deal: “I am really excited to be working with Media Do, Firebrand and NetGalley. We have worked closely with these companies for a number of years and know how important they are for many of our customers. This deal will bring closer synergies, more integrated solutions, and provide our customers with an exciting road map for years to come.”

“We are excited to bring Supadu into the Media Do family as part of the Firebrand Group,” says Daihei Shiohama, CEO of Media Do International. “We look forward to collaborating more closely with them going forward and to expand its business opportunities all around the world including Japan.”

The MEDIA DO Group aspires to make the greatest possible contributions to the growth of the overall publishing market by leveraging its cutting-edge technologies and distinctive position in the industry to promote the popularization of eBooks and other digital content. Media Do International is based in San Diego, California.

Supadu Ltd, based in the UK, was founded in 2010 and is the lead provider of website and e-commerce solutions for publishers. It has more than 250 global customers, primarily in Europe and the US. Supadu serves publishers of all sizes and across trade, academic and university press spaces. With the Supafolio metadata management platform at its core, Supadu uses book data to build beautiful websites with enhanced title visibility, advanced search functions and rich user experience. Supadu has a range of integrated e-commerce solutions and offers extensive support throughout the website build and beyond.

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About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.