Newburyport, MA (October 26, 2023)—Firebrand Technologies (www.firebrandtech.com), a leader in book industry technology solutions for over 35 years, announced two exciting new products for 2024 release during its annual user conference held October 25 in Chicago, IL. The new products—Firebrand Flywheel and Title Management Lite—were built to further empower the book publishing industry with enhanced workflow capabilities and sales opportunities.
Introducing Firebrand Flywheel
The first of its kind, Firebrand Flywheel (www.UnlockYourBacklist.com) harnesses the power of AI-supported technology to identify hidden opportunities for driving backlist sales, precisely when it matters most. Ready for client onboarding starting January 2024, Flywheel revolutionizes backlist discoverability and sales through the strategic enhancement of title information, providing technology-driven recommendations for metadata updates, a quick and easy way for these updates to go to market, and a user-friendly dashboard for real-time sales performance monitoring.
Kevin Franco, Firebrand Technologies Director of Special Projects and Flywheel’s head product manager said of the new product, “Flywheel embodies Firebrand Technologies’ dedication to creating products that empower publishers through technology solutions. Flywheel will revolutionize the way publishers optimize backlist sales by helping them pick ‘the right titles at the right time’ through its unique combination of data science and publishing acumen.”
Introducing Title Management Lite
A natural stepping stone on the path to Title Management Enterprise—Firebrand Technologies’ core book publishing workflow solution—Title Management Lite (www.firebrandtech.com/tmlite) was specially designed to meet the needs of small to mid-sized publishers. As with its sister product, Title Management Lite provides publishers the ability to manage key parts of the publishing workflow, from the very beginnings of title acquisition through scheduling, editorial, production, marketing, and publicity. Built-in starter templates and industry-standard workflows will get your team up and running quickly. However, the system is yours, and you have the power to easily adapt it to your own needs, with custom templates and schedules, custom reports, client-specific data fields, and more. Title Management Lite will be ready for client onboarding starting February 2024.
“We’re excited about the launch of Title Management Lite, something a long time in the making,” stated Joshua Tallent, Firebrand Technologies Director of Sales & Education. “Its powerful workflow solutions will be a game-changer for small to mid-sized publishers, enabling them to experience the same efficiency and productivity big publishers have known for years.”
Firebrand Group CEO Angela Bole expressed excitement about both product launches, saying, “For more than 35 years, Firebrand Technologies has developed a core understanding of the technological opportunities fundamental to book publisher success. Firebrand Technologies’ Flywheel and Title Management Lite teams have leveraged this understanding to bring two innovative products to market that are sure to have an immediate impact on publishers’ bottom lines.”
For more information about Firebrand Flywheel contact Joshua Tallent at joshua@firebrandtech.com, visit www.UnlockYourBacklist.com<, or register here for Firebrand Technologies’ live new product launch webinar on November 15, 2023 at 1:00 PM Pacific (3:00 PM Central/4:00 PM Eastern).
For more information about Title Management Lite contact Joshua Tallent at joshua@firebrandtech.com or www.firebrandtech.com/tmlite.
About Firebrand Technologies
Firebrand Technologies—a strategic part of Firebrand Group’s family of companies—is dedicated to providing leading software and services to help publishers succeed. Title Management Enterprise tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data reaches the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. For more information, visit firebrandtech.com.
About Firebrand Group
Firebrand Group—a global collection of companies including Firebrand Technologies, NetGalley, and Supadu Ltd—offers comprehensive technology solutions to nurture book publisher success. The companies within Firebrand Group are owned by Media Do International (MD-i), the US-based subsidiary of Japan’s Media Do Co., Ltd, one of the largest ebook distribution companies in the world retaining the largest share of Japan’s ebook market. For more information on Media Do’s services and corporate divisions, visit mediado.jp/english.