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Firebrand Announces Keywords Service in partnership with Kadaxis

Firebrand Technologies, a leader in market intelligence and technology services for the publishing industry, announced today that they have partnered with Kadaxis as the exclusive reseller and advocate of the innovative Audience Analysis and Keyword Creation services.

The Keywords service is available to publishers of any size, for single titles or groups of titles, across any genre or topic. Pay-as-you-go and subscription options are available, as well as premium services that are ideal for pre-pub and frontlist titles, including launch campaigns and other marketing efforts.

This partnership builds on the growing relationship between the two companies over the last few years, which included an extensive research project to track the impact audience-driven keywords have on book sales. The research revealed that titles with Kadaxis-created keywords drive increased discovery and improved sales for both new and backlist titles, across multiple genres.

Despite the impressive impact keywords have proven to have on sales, a surprisingly small number of publishers (only about 25%) are actually applying keywords in a strategic manner. Firebrand and Kadaxis now offer a simple workflow and high impact results to publishers.

“The joint research project conducted by Firebrand and Kadaxis has clearly revealed that the best way to enhance discovery and reach audiences is to understand how they themselves speak about books, in their own language,” said Firebrand President, Doug Lessing. “The Kadaxis service is a perfect fit with Firebrand’s Metadata and Marketing solutions, and we look forward to expanding the reach of the Kadaxis service globally.”

Chris Sim, Kadaxis founder and CEO, explains, “We’ve found a way to create keywords that work, and have helped many publishers increase book sales through keyword optimization. Our partnership with Firebrand will help us to scale operations and meet the increasing demand for our keyword product. Firebrand has served the publishing industry for over thirty years, and their expertise and track record for delivery are well regarded.”

For more information, please visit www.firebrandtech.com/keywords.

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About Kadaxis
Kadaxis uses data science to improve book discovery across the publishing value chain. The company is based in New York, and counts many of the top publishing companies as clients. Our flagship Audience Analysis Keyword product improves the visibility of books in retailer search engines like Amazon search, leading to increased sales. Learn more about us at kadaxis.com or follow us on Twitter @kadaxis.

About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

Bookish announces new consumer review platform, BookishFirst

Bookish.com, an editorial content site connecting readers with books and authors, owned by NetGalley LLC, today announces the launch of BookishFirst, an early preview and review platform for avid readers.

With BookishFirst, readers discover new books and authors, read pre-publication excerpts, win free books, provide valuable blurbs and reviews, and share their love of books with the world.

Readers enter raffles to win free books by writing blurbs (“First Impressions”) based on excerpts (“First Looks”). The raffle winners receive the full book approximately one month pre-pub, and then post full reviews to major book retail sites on publication day. Readers earn points for each action, which can later be redeemed for more free books.

Publishers use the BookishFirst platform to announce their books prior to publication to an active, dedicated community. By participating in BookishFirst raffles, publishers and authors expand discoverability, develop direct relationships with their audience, and generate reviews on retail channels on publication date. The launch raffle includes books from Berkley Publishing Group, Del Rey, Disney-Hyperion, Gallery Books, Harlequin, Sourcebooks Fire, and St. Martin’s Press.

“We are thrilled to launch this new part of Bookish, as it offers a new level of engagement for the passionate book-loving community that has already connected with the strong, curated editorial voice on Bookish.com,” says Lindsey Lochner, VP, Marketing Engagement, NetGalley. “We’re also excited to offer publishers a new platform to capture early reviews and create buzz around their books directly with avid readers. We foresee BookishFirst becoming an important tool for publishers to gain consumer insights, analyze trends, and better understand how to connect directly with readers.”

The technology behind the BookishFirst platform is already a proven concept in Germany with a 97% review rate. NetGalley has licensed the North American rights to the platform under the Bookish brand.

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About Bookish — Bookish.com is an editorial content site connecting readers with books and authors.

The Bookish Mission: Help readers discover their next favorite book.

Features on Bookish.com include seasonal previews, author interviews & exclusives, book club recommendations, giveaways, gift guides, and more. Bookish was acquired by NetGalley LLC in 2016, and functions as an editorially independent, standalone site with a commitment to connecting visitors with interesting and relevant content.

Please visit www.bookish.com.

Contact: Lindsey Lochner, VP, Marketing Engagement: lindsey.lochner@bookish.com

About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

NetGalley Announces NetGalley.co.uk and NetGalley.jp; Evers now Assistant Director of NetGalley UK

NetGalley, LLC, the company that provides publisher marketing services and secure, digital review copies to reviewers, media, librarians, booksellers and educators, today announced the launch of a new country-specific site for the United Kingdom, which will be live 25th October. Additionally, NetGalley.jp (which has been in beta release for several months in Japan) will have its official launch on 17th October, 2017.

NetGalley has long been established in the UK publishing community and the launch of NetGalley.co.uk on 25th October means it will have its own dedicated, UK-focused site for the first time. Furthermore, publishers will now be able to promote their titles on NetGalley sites around the world – including NetGalley.com, NetGalley.co.uk, NetGalley.fr, NetGalley.de, and NetGalley.jp.

As the new site launches, Stuart Evers is promoted to Assistant Director, NetGalley UK, overseeing all client acquisitions and marketing services for the UK platform. Evers continues to report to Kristina Radke, VP, Business Growth & Engagement for NetGalley.

“The UK is our fastest growing market, and we are thrilled to be able to provide their own dedicated site, while preserving their ability to promote to US influencers,” commented Fran Toolan, CEO of both NetGalley and Firebrand Technologies. “We are also pleased and excited that NetGalley.jp has now achieved enough momentum in Japan to warrant a full release.”

Evers notes, “Since joining NetGalley five years ago, I’ve been looking forward to a site specifically for UK influencers and publishers. The launch of co.uk will ensure members can discover the very best books in the UK, and publishers can promote their titles to the UK’s most important readers. It’s hugely exciting and I can’t wait for everyone to log in.”

“Stuart has been a key part of NetGalley’s success in the UK and has demonstrated unwavering enthusiasm and support for this market,” says Radke. “I look forward to continuing our work together to ensure NetGalley serves the needs of UK publishers and readers.”

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About NetGalley
NetGalley (www.netgalley.com) is an industry-standard service to help readers of influence discover and recommend new books to their audiences. NetGalley delivers secure, digital galleys to professional readers on behalf of over 300 publishers in North America, Australia, the UK, France and Germany, to help promote and market new books. NetGalley is part of Firebrand Technologies (www.firebrandtech.com), which provides leading software and services to help publishers achieve success.

About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

NetGalley Announces Several Promotions; Archer now CTO of both NetGalley and Firebrand

NetGalley, LLC, the company that provides publisher marketing services and secure, digital review copies to reviewers, media, librarians, booksellers and educators, today announced several internal promotions:

Lindsey Lochner has been promoted to VP, Marketing Engagement, reporting to Fran Toolan, CEO. Lochner is responsible for all NetGalley marketing and advertising services, as well as those provided by Bookish.com, which NetGalley acquired last year.

Tarah Theoret has been promoted to Director, Community Engagement, reporting to Lochner. Theoret will manage the reader communities for both NetGalley.com and Bookish.com.

Kristina Radke has been promoted to VP, Business Growth & Engagement, reporting to Toolan. Radke is responsible for all publisher acquisition and management for the NetGalley platform in the US, UK, Canada, and Australia, as well as overseeing partner relationships in Germany, France, and Japan.

Shane Archer, current CTO of NetGalley, has been promoted to CTO of both NetGalley, LLC and Firebrand Technologies. Relating to Archer’s elevated status, Israel Carberry has been promoted to Engineering Manager of NetGalley, reporting to Archer.

“These promotions are recognition for many outstanding contributions to NetGalley and are testament to its growth in the past few years,” commented Fran Toolan, CEO of both NetGalley and Firebrand Technologies. “NetGalley is poised for future significant growth, and this team will make it happen. I am especially excited about Shane’s promotion as I see many opportunities for NetGalley and Firebrand to more closely collaborate on future projects.”

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About NetGalley
NetGalley (www.netgalley.com) is an industry-standard service to help readers of influence discover and recommend new books to their audiences. NetGalley delivers secure, digital galleys to professional readers on behalf of over 300 publishers in North America, Australia, the UK, France and Germany, to help promote and market new books. NetGalley is part of Firebrand Technologies (www.firebrandtech.com), which provides leading software and services to help publishers achieve success.

About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

Firebrand acquires IP Assets from Enthrill Distribution, Inc.

Firebrand Technologies, a pioneer in publishing technology services, today announced the acquisition of the technology assets and brands from Enthrill Distribution, Inc., a provider of innovative digital content distribution technologies for the publishing industry.

The acquisition includes PackaDRM, a device agnostic social DRM, and the Endpaper Engine, an ebook delivery platform that delivers ebooks into any reading device. These technologies and brands will join the robust ebook delivery and distribution solutions already provided by Firebrand to customers around the world through Eloquence on Demand, NetGalley, and Direct2Reader.

PackaDRM works by inserting digital rights messaging within ebook files in a way that is comprehensive and visible to readers while offering a level of protection on copyrighted materials. The Endpaper Engine integrates with PackaDRM and delivers ebooks that are compatible with all popular devices, including ereaders, tablets, smartphones, and computers.

“Firebrand is the perfect fit for the technology developed at Enthrill, this deal offers a terrific opportunity to expand on the bulk ebook business we created,” says Kevin Franco, CEO of Enthrill.

Fran Toolan, Firebrand’s CEO and Chief Igniter says, “This addition to our service offering gives us yet another tool to help our publishing partners engage with readers.”
Kevin Franco will continue to work with Firebrand as a consultant for the foreseeable future.

Visit firebrandtech.com/eod to learn more about Firebrand’s ebook distribution and delivery services.

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About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

Firebrand Reveals Eloquence on Alert

eloquence_on_alert_logo_final_largeFirebrand Technologies, a pioneer in publishing technology services, today announced Eloquence on Alert™. By analyzing the marketplace carefully, Eloquence on Alert will highlight notable trends such as fluctuating product prices, product presentation, ranking and audience behavior, providing publishers the ability to observe all of their titles in the marketplace—a task not achievable manually. This new service will provide detail about key retail channels, allowing for specific and targeted action based on this market intelligence. By consolidating sales into an easy-to-use dashboard, Eloquence on Alert also provides publishers with the business intelligence necessary to maximize sales of their books.

The tool augments Firebrand’s Title Management Enterprise Software™ and Eloquence on Demand™ service, the book industry’s gold standard publishing support platform, and gives publishers unprecedented transparency into the retail marketplace.

“For 18 years, Eloquence on Demand has syndicated metadata and content globally for thousands of publishers. Metadata is often viewed as technical in nature,” says Firebrand President Doug Lessing. “But in actuality, it is all about merchandising books in marketplaces, facilitating effective relationships and ultimately putting books in the hands of readers. Today, with the announcement of Eloquence on Alert, we are providing the ideal complimentary service to report back actionable intelligence to our publishers that will help them respond to real-time events in the market.”
Lessing continues, “Our current Eloquence on Alert Beta Program is providing encouraging evidence of the impact proactive market analysis has on sales. We are excited to be launching this new service in March 2017.”

Visit firebrandtech.com/eoa to learn how you can maximize your sales through the use of Eloquence on Alert to make simple adjustments based on market intelligence.

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About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

NetGalley Acquires Bookish.com

NetGalley, an industry-standard service to promote forthcoming titles to readers of influence, has acquired Bookish.com, an editorial site designed to connect readers with books and authors.

Bookish.com is an online resource serving readers of all genres through author interviews, book recommendations, and literary roundups. Founded by Hachette Book Group, Penguin Group (USA) and Simon & Schuster, Bookish.com was launched in February 2013 and was acquired by Zola Books in January 2014 along with Bookish Recommends, a book recommendation engine.

As a sister company to NetGalley, Bookish will remain an editorially independent, standalone site with its continued commitment to connecting visitors with interesting and relevant content.

Zola Books will retain Bookish’s book recommendation technology, which they have rebranded Zola Recommends. “I’m proud of how the Zola Books team built Bookish.com into the vibrant and exciting experience it is today. As Zola intensifies its focus on creating superlative book technology services, we are delighted that Bookish.com will have an opportunity to fulfill its mission under NetGalley’s stewardship,” Zola Books CEO Joe Regal says of the sale.

Following the acquisition, NetGalley and Bookish.com will continue to grow their respective communities, while exploring natural ways to connect the editorial content between the two websites to best serve readers, publishers, and authors. “We are very excited to bring Bookish’s consumer-facing, curated, editorial voice to the NetGalley family,” says Fran Toolan, CEO of NetGalley and Firebrand Technologies. “We view Bookish.com as yet another way that our client publishers can help their books succeed.”

Terms of the agreement were not disclosed.

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About NetGalley
NetGalley (www.netgalley.com) is an industry-standard service to help readers of influence discover and recommend new books to their audiences. NetGalley delivers secure, digital galleys to professional readers on behalf of over 300 publishers in North America, Australia, the UK, France and Germany, to help promote and market new books. NetGalley is part of Firebrand Technologies (www.firebrandtech.com), which provides leading software and services to help publishers achieve success.

Contact: Lindsey Lochner, Community & Marketing Director, NetGalley: lindsey@netgalley.com

About Bookish.com
Bookish.com was founded by leading publishing houses Hachette Book Group, Penguin Group (USA) and Simon & Schuster. Launched in 2013, the site is a comprehensive online resource designed to connect readers with books and authors, and was selected as one of PCWorld’s “25 Favorite Lifestyle Sites.”

Contact: Kelly Gallucci, Editorial Director, Bookish.com: kelly.gallucci@bookish.com

About Zola Books
Zola Books’s mission is to provide technology tools to everyone who cares about books. Whether with its Everywhere Store™ widget, which makes it easy to sell any book in any format anywhere online, or its best-in-class recommendation engine Zola Recommends (“By comparison, Amazon’s recommendation engine falls a little flat” – LA Times), or its free branded reading apps for Apple and Android, Zola empowers authors, booksellers, publishers, and more to reach readers directly and offer a better experience once they do.

Contact: Anita Perala, Manager, Zola Books: anita.perala@zolabooks.com

About Firebrand Technologies
Firebrand Technologies is dedicated to providing leading software and services to help publishers achieve success. Firebrand provides steadfast leadership and seamless information flow throughout the entire publishing process. Title Management Enterprise Software tracks titles from pre-acquisition through post-production, marketing, and sales. Eloquence on Demand is the industry gold standard for implementing ONIX and maximizing control of how data and assets reach the marketplace. Eloquence on Alert’s proprietary title performance monitoring service collects key, hard-to-access details about your products from major online marketplaces and review sites, and puts all of that information directly at your fingertips. FlightDeck is the most powerful EPUB Quality Assurance and validation tool available. NetGalley helps publishers connect with a large and growing number of book influencers, creating buzz about your books, and getting key feedback, before publication.

Firebrand unveils Eloquence on Demand

Firebrand Technologies, a pioneer in publishing technology services, today announced the launch of Eloquence on Demand™, which delivers print, ebook and audio metadata and digital content to the global supply chain. The tool represents the next generation of Eloquence, the book industry’s gold standard for more than 18 years, and gives publishers significantly enhanced control over their product information.

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